MBA at IBMR- IBS Bangalore. As a part of his course curriculum has undergone his summer internship with us from 1st August to 15th September 2009. He was assigned a project in Marketing entitled “Distribution Gap” which he has successfully completed. We wish him the best in his future endeavors. For Hindustan Coca-Cola Beverages Private limited. INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH – INTERNATIONAL BUSENESS SCHOOL‚ BANGALORE
Premium Coca-Cola Soft drink
Marketing Ethics- Coca Cola Introduction The society is becoming increasing concerned about the ethical values adopted by its companies. Marketing ethics addresses principle and standards that define acceptable conduct in the marketplace.(Linda) Marketing unethical means that the action is legal‚ but it actually is wrong. Some companies may promote the marketing ethics in order to increasing their reputation. However‚ some companies may violate the ethical values in order to earn more profits
Premium Coca-Cola
Marketing for a New Coca Cola Drink The Coca Cola Company requires ideas on the development of a new fizzy Coca Cola Drink. It must utilise the flavours and styles of existing Coca Cola Fizzy Drinks‚ but capture a currently untapped or unfulfilled market segment. You need to consider the current market‚ find a suitable segment and develop a marketing strategy for your idea. Market research - Identify the most appropriate sources of primary and secondary data and consider which
Premium Marketing Coca-Cola
Introduction: Generally‚ Power quality is an issue that is becoming increasingly important to electricity consumers at all levels of usage. Sensitive power electronic equipment and non-linear loads are widely used in industrial‚ commercial and domestic applications leading to distortion in voltage and current waveforms. With ongoing regulatory‚ policy and structural changes in the Indian electricity industry‚ following the Electricity Act 2003‚ the issue of power quality is poised to become a
Premium Electric power transmission Electrical engineering Electricity distribution
live on C-span‚ I know from press reports that many of the soft drinks of choice in the White House are produced by Coca-Cola. That’s a policy position I certainly endorse and appreciate. I have been looking forward to this engagement at the Press Club for quite some time. As someone who has spent the vast majority of his career traveling to markets around the world for Coca-Cola‚ I have seen‚ first-hand‚ the correlation between the strength of a nation and the strength of its press. That’s no
Premium United States Economy of the United States North America
An Effective Organisational Structure - Coca-Cola Company background The Coca-Cola Company is the world’s largest beverage company‚ refreshing consumers with nearly 500 sparkling and still brands. Coca-Cola is recognised as the world’s most valuable brand. The company’s portfolio includes 12 other billion dollar brands‚ including Diet Coke‚ Fanta‚ Sprite‚ Coca-Cola Zero‚ Vitaminwater‚ Powerade‚ Minute Maid and Georgie coffee. Globally‚ Coca-Cola is the number one provider of sparkling beverages
Premium Coca-Cola
Strategy Coca-Cola FEMSA seeks to provide its shareholders with an attractive return on their investment by increasing the company’s profitability. The key factors in achieving profitability are increasing revenues by: 1. implementing multi-segmentation strategies in the company’s major markets to target distinct market clusters divided by competitive intensity and socioeconomic levels; 2. implementing well-planned product‚ packaging and pricing strategies through channel distribution;
Premium Coca-Cola Marketing Diet Coke
Coca-Cola Enterprises is the largest manufacturer‚ distributor and marketer of non-alcoholic beverages and syrups in the world. As with many large corporations in today’s world‚ the company has made great strides in becoming more energy-efficient and environmentally conscious. The company’s new sustainability campaign “Deliver for Today‚ Inspire for Tomorrow” focuses on corporate and environmental sustainability with the goal of leading the industry in two major areas: energy and climate change and
Premium Carbon dioxide Sustainability Coca-Cola
OF The world’s most recognized trademark it is recognized by 94% of the world’s population FOR HINDUSTAN COCA-COLA BEVERAGES PVT. LTD. ‚ PANKI INDUSTRIAL AREA‚ DADA NAGAR KANPUR. SUBMITTED IN SUMMER TRAINING OF MBA PROGRAMME OF APOLLO INSTITUTE OF TECHNOLOGY KANPUR UNDER GUIDANCE OF: Mr. ADESH TRIPATHI (AREA MARKETING MANAGER) SUBMITTED BY: Divya Tiwari MBA 3rd SEMESTER 2009-2010 DECELARATION I Divya Tiwari declare that this project
Premium Coca-Cola Soft drink
A Training Report To Study marketing strategies of coca-cola (Submitted in Partial fulfillment of the requirement of bachelor of business Administration‚ Distance Education) Punjab Technical University Training report guide: Submitted by: Name: Name: Designation: Enrolment no: Specialization: Remark of External Examiner Name: Marks Scored: Designation Signature:
Premium Coca-Cola Soft drink