Coca Cola
An Effective Organisational Structure - Coca-Cola
Company background
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Coca-Cola is recognised as the world’s most valuable brand. The company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitaminwater, Powerade, Minute Maid and Georgie coffee. Globally, Coca-Cola is the number one provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the company’s beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, the company focuses on protecting the environment, conserving resources and enhancing the economic development of the communities where they operate. (1)
History
In 1886 an Atlanta pharmacist, John Pemberton stirred up a fragrant, caramel-coloured liquid. The mixture was combined with carbonated water and sampled by customers. Pemberton’s bookkeeper named the mixture Coca-Cola and wrote it out in his distinct handwriting. To this day Coca-Cola is written the same way. In the first year, Pemberton sold just 9 glasses of Coca-Cola a day. A century later, The Coca-Cola Company has produced more than 10 billion gallons of syrup. Atlanta businessman Asa Griggs Candler secured the rights to the business for a total of about 42,300, became the first president and brought real vision to the business and the brand. (2)
Mission
The mission is:
• To refresh the world - in mind, body and spirit
• To inspire moments of optimism - through our brands and actions
• To create value and make a difference everywhere we engage (1)
Competitors – PepsiCo
PepsiCo was founded through the merger of Pepsi-Cola and Fritto-Lay. Pepsi-Cola was created in the late 1890s. PepsiCo is a major
Company background
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Coca-Cola is recognised as the world’s most valuable brand. The company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitaminwater, Powerade, Minute Maid and Georgie coffee. Globally, Coca-Cola is the number one provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the company’s beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, the company focuses on protecting the environment, conserving resources and enhancing the economic development of the communities where they operate. (1)
History
In 1886 an Atlanta pharmacist, John Pemberton stirred up a fragrant, caramel-coloured liquid. The mixture was combined with carbonated water and sampled by customers. Pemberton’s bookkeeper named the mixture Coca-Cola and wrote it out in his distinct handwriting. To this day Coca-Cola is written the same way. In the first year, Pemberton sold just 9 glasses of Coca-Cola a day. A century later, The Coca-Cola Company has produced more than 10 billion gallons of syrup. Atlanta businessman Asa Griggs Candler secured the rights to the business for a total of about 42,300, became the first president and brought real vision to the business and the brand. (2)
Mission
The mission is:
• To refresh the world - in mind, body and spirit
• To inspire moments of optimism - through our brands and actions
• To create value and make a difference everywhere we engage (1)
Competitors – PepsiCo
PepsiCo was founded through the merger of Pepsi-Cola and Fritto-Lay. Pepsi-Cola was created in the late 1890s. PepsiCo is a major
References: 1. Coca-Cola Great Britain [homepage on the Internet]. No Date.[cited 2012.02.10]. Available from: http://www.coca-cola.co.uk/ 2. The Coca-Cola Company Heritage Timeline [homepage on the Internet]. No Date. [cited 2012.01.17]. Available from: http://heritage.coca-cola.com/ 3. Pepsico [homepage on the Internet]. No Date.[cited 2012.01.17]. Available from: http://www.pepsico.com/Company/Our-History.html 4. The Times 100. Coca-Cola [homepage on the Internet]. No Date [cited 2012.01.17]. Available from: http://businesscasestudies.co.uk/coca-cola-great-britain/creating-an-effective-organisational-structure/introduction.html