Preview

Coca-Cola Background

Powerful Essays
Open Document
Open Document
5688 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Coca-Cola Background
APPENDICES
Appendix1: History Of Coca-Cola The world's most recognized trademark in the World!
It is recognized by 94% of the world's population.
The world has changed in many ways since pharmacist, John Styth Pemberton first introduced the refreshing taste of Coca-Cola in Atlanta, Georgia. However, the pure and simple magic of one thing remains the same - Coca-Cola. The name and the product mean so many things to hundreds of millions of consumers around the globe. Coca-Cola products are served more than 705 million times every day, quenching the thirsts of consumers in more than 195 countries in every climate. That's a long way to come after such a modest beginning... May 1886 - Pemberton concocted caramel-colored syrup in a three-legged brass kettle in his backyard. He first "distributed" the new product by carrying Coca-Cola in a jug down the street to Jacobs Pharmacy. For five cents, consumers could enjoy a glass of Coca-Cola at the soda fountain. Whether by design or accident, carbonated water was teamed with the new syrup, producing a drink that was proclaimed "Delicious and Refreshing." Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned, in the unique flowing script that is famous worldwide today, " ".

1886 - Sales of Coca-Cola averaged nine drinks per day. That first year, Dr. Pemberton sold 25 gallons of syrup, shipped in bright red wooden kegs. Red has been a distinctive color associated with the No. 1 soft drink brand ever since.
1891 - Atlanta entrepreneur Asa G. Candler had acquired complete ownership of the Coca-Cola business. Pemberton was forced to sell because he was in a state of poor health and was in debt. He had paid $76.96 for advertising, but he only made $50.00 in profits. Candler acquired the whole company for $2,300. Within four years, Candler's merchandising flair helped expand consumption of Coca-Cola to every state and territory.
1893 - In January "Coca-Cola" was registered in the U.S.

You May Also Find These Documents Helpful

  • Better Essays

    Invented in Atlanta in 1886, the flagship Coca-Cola was the only beverage sold for almost 70 years. A bottler from Italy began selling Fanta Orange in 1955 in which we began our expansion. Since then we have added beverage selections in wider varieties along with portion sizes for our consumers as we believe every lifestyle, life stage and life occasion should be offered an assortment of beverages. Currently we sell over “500 beverage brands in over 200 countries which amounts to 3,500 beverages in numerous categories. These categories include regular, low-and no-calorie sparkling beverages, fruit juices and fruit drinks, bottled water, sports and energy drinks and ready-to-drink teas and coffee” (Worldofcoca-cola.com, 2014).…

    • 1047 Words
    • 4 Pages
    Better Essays
  • Better Essays

    The 125 year old Coca Cola Company currently ranks 70th on the List of Fortune 500 Companies for 2011. Coca Cola began in 1886 when pharmacist John Pemberton in Atlanta, GA, sold a caramel colored mix that was combined with carbonated water and sold for $.05 cents a glass at Jacobs Pharmacy. The pharmacy sold approximately 9 glasses the first day totaling $.45 cents a day average. After John Pemberton passed away in 1888 the company rights were acquired by a business name named Griggs Candler for $2,300 (The Coca Cola Company, 2011). Candler led the way for the innovative product to become a business. He began promoting the product on everyday products so that the logo was everywhere and the aggressive tactic worked. The demand grew so quickly that there three production facilities were up and operating within 7 years. By 1920 there were over 1,000 bottlers of the product and in the 40’s the president helped to lay the international groundwork for the company to begin doing business overseas and ensuring that a Coke was available to many for a small price.…

    • 1861 Words
    • 8 Pages
    Better Essays
  • Better Essays

    In May 1886 as a one man business in Atlanta, GA, Dr. John Pemberton, a Pharmacist who created the noncarbonated drink as medicine used as a medical elixir, nerve, and brain tonic during the origin(s) and subsequent evolution of Coca-cola started. Later carbonated dihydrogen monoxide was integrated into the drink presently known as Coca-Cola. Robert Goizueta is the current operator of Coca-Cola, thinks that without people the company would not be victorious. Coca-Cola believes that employees and bellwethers in the company will live their personal and workplace values. Diversity is the heart of the company and Coca-Cola encourages diversity at each of their plant and corporate locations. The company does their very best to develop a workplace environment that provides employees the same opportunity to advance, develop, and access information to all employees. Coca-Cola states they want to “Create a diverse, healthy and safe work environments aligned with internationally respected human rights principles” (The Coca-Cola Company, 2012). Employees’ actions will serve as a compass for how to behave in the workplace as well as in their personal lives.…

    • 1060 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Dr. John Stith Pemberton

    • 1011 Words
    • 5 Pages

    Pemberton sold off portions of the business to various partners. In 1888 Asa G. Candler purchased the remaining shares of Coca-Cola from Pemberton shortly before he died. Mr. Chandler began the process of buying back the shares of the company from the other share holders to insure he had complete control of its affairs. On May 1, 1889 he pronounced his sole proprietorship of Coca-Cola in a full page ad placed in The Atlanta Journal. However, Mr. Candler would not become the sole proprietor of Coca-Cola until 1891. The company cost him two thousand and three hundred dollars to completely acquire.…

    • 1011 Words
    • 5 Pages
    Better Essays
  • Good Essays

    This year marks the 125th anniversary of my beverage of choice - Coca-Cola. Coca-Cola was created in Atlanta, Georgia, by pharmacist Dr. John Pemberton on May 8th, 1886 and in its first year only 9 glasses of the beverage were sold. Today, the Coca-Cola company sells 1.7 billion beverage servings per day on average, and its product portfolio has expanded to offer more than 3,500 beverage choices to consumers. One hundred and twenty-five years later, Coca-Cola is sold in more than two hundred countries worldwide – but that just scratches the surface of what the company is about. In addition to being the world’s number one beverage producer, Coca-Cola is leading the charge, around the world in sustainability; especially in the areas of waste reduction, renewable forms of energy and water conservation.…

    • 994 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Coca-Cola Company history originated in 1886 when the “curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains” (Coca Cola History, 2013, para. 1). He generated flavored syrup, took it to his neighborhood pharmacy, “where it was mixed with carbonated water and deemed “excellent” by those who sampled it” (Coca Cola History, 2013, para. 1). Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with “naming the beverage “CocaCola” as well as designing the trademarked, distinct script, still used today” (Coca Cola History, 2013, para. 1).…

    • 1845 Words
    • 5 Pages
    Best Essays
  • Better Essays

    Coke vs Pepsi

    • 3077 Words
    • 13 Pages

    Being a bookkeeper, Frank Robinson also had excellent penmanship. It was he who first scripted "Coca Cola into the flowing letters which has become the famous logo of today. The soft drink was first sold to the public at the soda fountain in Jacob 's Pharmacy in Atlanta on May 8, 1886. About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. The funny thing was that it cost John Pemberton over $70 in expanses, so the first year of sales were a loss. Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as the caffeine-rich kola nut. In 1887, another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. By the late 1890s, Coca Cola was one of America 's most popular fountain drinks, largely due to Candler 's aggressive marketing of the product. With Asa Candler, now at the helm, the Coca Cola Company increased syrup sales by over 4000% between 1890 and 1900 Robinson (Anonymous, 2001).…

    • 3077 Words
    • 13 Pages
    Better Essays
  • Better Essays

    This where learning and memory theories converge in advertising. Coke did not do so well in its first year. And to make matters worse, Doc Pemberton died in August 1888, meaning he would never see the commercial success he had been seeking. After Pemberton 's death, a man named Asa Griggs Candler rescued the business. In 1891, he became the sole owner of Coca-Cola. It was when Candler took over that one of the most innovative marketing techniques was invented. He hired traveling salesmen to pass out…

    • 1556 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Brad's Drink

    • 4094 Words
    • 17 Pages

    In 1887, another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. By the late 1890s, Coca Cola was one of America’s most popular fountain drinks, largely…

    • 4094 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    MIS302 Paper

    • 792 Words
    • 3 Pages

    Coca-Cola was first invented in 1886 by an pharmacist, Dr. John Stith Pemberton as fountain soda by mixing syrup with carbonated water in Atlanta, Georgia. Two year later, the brand was sold to Asa Grifggs Candler. In 1899, the product was bottled the first time and since then, it has been sold worldwide in a franchised distribution system. Today, the company’s global headquarter is located in Atlanta, Georgia (Coca-Cola History). The company website is http://www.coca-colacompany.com. I choose to do research on Coca-Cola Company because it is one of the most valuable companies in the world, and I want to know what elements have contributed to the company’s success.…

    • 792 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Coca cola is called the worlds greatest soft drink. John Pemberton made the original formula for coca cola. He sold 25 gallons for $50. Their slogan was “Delicious and Refreshing.” Soon he sold the business to a man named Asa Candler for $2,300…

    • 550 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    When Pharmacist John Pemberton invented Coke in 1886, it was the original energy drink claiming to have restorative powers. The original ingredients of Coke also included a small amount of Cocaine, but this was eliminated from the ingredients in 1903. Coca-Cola is made of water, sugar, a few secret flavors and some bubbles. But behind the product itself is where marketing has played a key role in Coca-Cola’s domination of the market place. Coca-Cola promises more than a beverage, it promises good cheer and happy memories. In the early 1900’s it was exceptionally difficult to decipher between Coca-Cola and Coca-Nola - amongst other competitors. Eventually Coke set itself apart with a design challenge that led to a bottle design, created by Earl Dean in 1915, called the “hobble skirt.” This design would forever set Coca-Cola apart from it’s competitors. Robert Woodruff – head of Coca-Cola for nearly 60 years, starting in 1923 - was also credited with many brilliant ideas including: the six-pack, standardized cooler, and tieins to Olympic events. Woodruff also promised to bring Coke to the US troops during WWII for only a nickel. This promise lead to extreme loyalty from those 11 million Americans that returned home. With artworks done by Norman Rockwell and the association Coke made with Santa Clause, Coke once again, found ways to associate their brand with Americana and wonderful memories. Eventually Pepsi entered the scene with a happy little jingle and offered twice as much soda for the same amount of money. By 1983 Coke only held 24% of the market share. Pepsi was beating Coke in the market. In April of 1985 Coke changed the formula of their soft drink. This outraged consumers and was ultimately an epic failure - turned into a big win. When Coke brought back their original flavor the business boomed. By 1986 Coke was dominating the market. Some believe that Coke planned the entire campaign in order to draw attention back to…

    • 1066 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Persuasive Paper

    • 1324 Words
    • 6 Pages

    John Pemberton invented Coca-Cola in 1886 while in Atlanta, Georgia. Coke’s initial use was as a patient medicine in hospitals and nurseries. John Pemberton mixed up a fragrant and caramel colored liquid which he later added carbonated water. He took is invention…

    • 1324 Words
    • 6 Pages
    Good Essays
  • Good Essays

    History of Coke

    • 5175 Words
    • 21 Pages

    Thirsty consumers around the globe now enjoy Coca‑Cola Company products 1.7 billion times every single day—about 19,400 beverages every second.…

    • 5175 Words
    • 21 Pages
    Good Essays
  • Powerful Essays

    After Candler had gained a better foothold of Coca-Cola in April 1888, he nevertheless was forced to sell the beverage he produced with the recipe he had under the names "Yum Yum" and "Koke". This was while Charley Pemberton was selling the elixir, although a cruder mixture, under the name "Coca-Cola", all with his father's blessing. After both names failed to catch on for Candler, by the summer of 1888, the Atlanta pharmacist was quite anxious to establish a firmer legal claim to Coca-Cola, and hoped he could force his two competitors, Walker and Dozier, completely out of the business, as well.…

    • 2890 Words
    • 12 Pages
    Powerful Essays