History of Coke

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A Short History of

For 125 years, we have been refreshing the world.

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Did you know?

If all the Coca‑Cola ever produced were to cascade down Niagara Falls at its normal rate of 1.6 million gallons per second, it would flow for nearly 83 hours.

Studies have shown that Coca‑Cola is among the most‑admired and best‑known trademarks in the world. In fact, it is documented that “Coca‑Cola” is the second‑most widely understood term in the world, after “okay.”

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namic Ribbon keThis is the remarkable story about the evolution Red on a white background A Short History of

If all the Coca‑Cola ever produced were in 8‑ounce contour bottles, and these bottles were laid end to end, they would reach to the moon and back 2,051 times. That is one round trip per day for five years, seven months and 14 days. Did you know?

of an iconic brand and the company that bears its name. Since its birth at a soda fountain in downtown Atlanta, Georgia, in 1886, Coca‑Cola has been a catalyst for social interaction and inspired innovation. These unique moments in history, arranged in chronological sequence, have helped create a global brand that provides billions of moments of refreshment every day.

Thirsty consumers around the globe now enjoy Coca‑Cola Company products 1.7 billion times every single day—about 19,400 beverages every second.

Did you know?

If all the Coca‑Cola ever produced were in 8‑ounce contour bottles, and these bottles were distributed to each person in the world, there would be 1,104 bottles per person.

“Delicious and Refreshing”

1886
May 8. Coca‑Cola is created by John S. Pemberton and served at Jacobs’ Pharmacy. Nine drinks a day are sold during this year. Company accountant, Frank Robinson, names the drink “Coca‑Cola,” and thinking the two Cs would look well in advertising, pens the famous Spencerian script logo. The first newspaper ad appears announcing Coca‑Cola as a “Delicious and Refreshing Beverage.”

1888
Asa Candler begins to acquire personal control of the Coca‑Cola formula and patents from John Pemberton and his partners.

1887
Coupons are first used to promote Coca‑Cola. John Pemberton registers his “Coca‑Cola Syrup and Extract” label as a copyright with the U.S. Patent Office.

1880s

“Drink Coca‑Cola”

“A Delightful Summer or Winter Beverage”

1891
Calendars are first used for advertising by Asa Candler. Note the ad for De‑Lec‑Ta‑Lave, a mouthwash that is also sold by Candler. After 1892, he focuses his energies exclusively on Coca‑Cola.

1892
Asa Candler, who began to acquire The Coca‑Cola Company in 1888, finalizes the purchase and incorporates The Coca‑Cola Company as a Georgia Corporation. An advertising budget of $11,000 is authorized.

1893
The Coca‑Cola Spencerian script trademark is registered with the U.S. Patent office. At the Company’s second annual meeting, the first dividend is paid to investors.

1896
Soda fountain urns and clocks are first used for advertising purposes.

1899
The rights to bottle Coca‑Cola in most of the United States are sold by Asa Candler to Benjamin F. Thomas and Joseph B. Whitehead of Chattanooga, Tennessee, for $1. Chattanooga becomes the first city to bottle Coca‑Cola under the contract.

1898
The first building is erected for the sole purpose of housing The Coca‑Cola Company. It is quickly outgrown as the Company moves to larger quarters five times in the next 12 years.

1895
Asa Candler declares in the Annual Report that Coca‑Cola is sold and drunk in every state and territory in the United States.

1890s

“The Great National Drink at the Great National Game”

“The Most Refreshing Drink in the World”

1900
Music hall performer Hilda Clark becomes the first celebrity to appear in multiple advertising formats, including trays, posters and even bookmarks. The second bottling plant to begin production under the 1899 contract opens in Atlanta.

1903
The first convention...
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