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coca cola analysis
Coca-Cola co. Executive Summary The following report attempts to persuade and convince potential investors that the Coca-Cola co. is a financially efficient and healthy company. Additionally it provides an analysis of the company’s short term and long term financial figures to provide an educated recommendation as to why the company is a lucrative investment. The Coca-Cola Company has always maintained high profits and low debts so that in times of hardship the company does not truly feel the profit gap. The company is ever changing and expanding and is always trying to out-compete industry competitors. Its company aspects such as these that have led me to believe the Coca-Cola co. is the superior choice when considering an investment in the beverage industry. First I chose to analyze some of the most unique qualitative aspects of the company such as; its unique use of social media and online advertising. The Coca Cola Company is one of the largest online advertised companies. It was one of the first companies to utilize advertising on Facebook and I believe that its rapid expansion onto the web has attributed to its continually positive annual income. After looking at the company’s techniques for online advertising, I took a step back and looked at some of the investment plans the company uses to attract investors. I chose to analyze these plans because they show the companies innovation and determination to bring in more investors despite the fact that they have been Industry leaders for numerous years. The company has not been a leader in just the USA, Coca-Cola co. is an ever expanding company that strives to enter new markets all around the world. Coca-Cola beverages are currently for sale in more than 200 countries and that number continues to rise every year. Coca-Cola co.’s desire to enter and dominate new markets hints to further future profits and stellar financial health.

I then chose to shift attention to more quantitative aspects of the


References: 1.Irish Times, Coca Cola’s new man in Jamaica is brand building,Jan,9, 2004 2.Clayton, Maxine, Coca Cola motivated to boost shares, Toronto Star, Feb, 25, 2003 3.Liu, Betty, Coca-Cola gains Market share, Financial Times, Feb,25, 2003;p.18 4.Regassa, Hailu, Determining the value of the Coca Cola Company, Journal of the international Academy for case studies, 2011 5. “ Coca Cola Global: Soft Drinks & Beverage Products” N.P, n.d. Web, 18, Apr, 2014
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