Syllabus School of Business MKT/431 Version 1 Small Business Marketing Schedule:12/04/2013 - 01/15/2014 Campus: PUERTO RICO CAMPUS Group ID: BS0613WE 3 Credits 36 Contact Hours Copyright © 2009 by University of Phoenix. All rights reserved. Course Description Knowing your customer‚ growing your customer base and creating a consumer driven culture are key drivers of sustainability in the small business. This course focuses on the functions of evaluating opportunities‚ creating value‚
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Marketing Plan Addition MKT/431 Marketing Plan Addition For a business to be successful‚ it must determine what its distribution plan is‚ what pricing and positioning are best for the business‚ and the type of technology to use to connect with its customers. A distribution plan consists of how customers will utilize the service. Pricing and positioning explain the businesses market position about the competition‚ what pricing strategy will be used‚ and how the pricing supports
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Business Opportunity Project Magdalena Oquendo BUS 362 Instructor: Emanuel Errico May 13‚ 2013 Business Opportunity Project Overview My business idea is a new coffee shop and I am naming it “MAGGIE’S CAFÉ”. It will be located on 6800 Watt Ave in Sacramento‚ CA. “Much like choosing a form of ownership and selecting particular sources of financing‚ the location decision has far-reaching and often long-lasting effects on a small company’s future (Zimmerer 515)”. “Entrepreneurs who choose
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Ethics and Product Consumption Paper (3M Company) Keith D. Howard MKT/41 February 23‚ 2015 Instructor: Glenna Twing Ethics and Product Consumption Paper (3M Company) The paper will identify how 3M Company conducts business in an ethical manner by evaluating the company’s performance when marketing their products using the six pillars of the marketing codes of ethics. These codes of ethics include honesty‚ responsibility‚ caring‚ respect‚ fairness‚ and citizenship. To ensure the codes of ethical
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A Business Marketing Plan: Hunger Solution & Training Company John Garven Strayer University‚ Lower Bucks County Dr. Tony Muscia I n s t r u c t o r MKT 500- Marketing Management September 6‚ 2012 Introduction This paper contains a marketing plan of a small production company that is earmarked to be established in Gardnerville‚ the suburb of Monrovia‚ Liberia‚ West Africa‚ my country of origin. The business which is to be named “Hunger Solution & Training Company” derived
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Makeup of a business opportunity A business opportunity consists of four integrated elements all of which are to be present within the same timeframe (window of opportunity) and most often within the same domain or geographical location‚ before it can be claimed as a business opportunity. These four elements are: • A need • The means to fulfil the need • A method to apply the means to fulfil the need and; • A method to benefit With any one of the elements missing‚ a business opportunity
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There is certainly no formula to become a successful entrepreneur. Some may succeed and make good profits‚ others sink along the way. Which are the most lucrative sectors for entrepreneurs? Here’s a list of 20 good opportunities entrepreneurs can look at... 1. Tourism Tourism is a booming industry in India. With the number of domestic and international tourists rising every year‚ this is one hot sector entrepreneurs must focus on. India with its diverse culture and rich heritage has a lot to
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ETHICAL CODE OF DATA COLLECTION MKT 611 Business Research Analysis October 5‚ 2014 A REPORT ON ETHICAL CODE OF DATA COLLECTION Ethical code is vital to any survey. Researchers today are obliged to follow the different ethical codes designed and guided by different institutions like government agencies‚ research agencies and marketing associations pertinent to the different countries‚ societies and communities. This is the first thing researchers should take into consideration
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Assignment 6: Ideas and Opportunities (20.0 points) In Section 6‚ you learned about recognizing business opportunities and finding business ideas. Now you’ll start developing an idea for your own company. 1. Describe 3 trends that you’ve noticed‚ and explain how each one might generate a small business opportunity. (3-6 sentences. 3.0 points)Figure out who the potential customers for your business are‚ and then talk to them. Find out if they would be interested in buying your product and service
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Professional Opportunities with a Business Degree Carla Thomas Drayton March 14‚ 2011 Essentials of Managerial Communication Jodi Russo New Professional Opportunities a Business Degree Affords A career in business is more varied than most people realize. Having a career in business you can involve the obvious functions such as management and marketing. Again most people don’t know that you can be the backbone for economic‚ political and social systems at all levels. Having a business degree
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