• The Marketing Environment of a Company ( Coca-Cola )
    below, Micro Environment of Coca-Cola: The micro-environment is made up of those factors that impact closely on the organisation, and typically consists of competitors, customers; suppliers, intermediaries & publics. The company itself: The experienced employees of coca cola help in...
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  • Marketing Principles/ Coca Cola
    for certain products. The macro-environment exists beyond the immediate micro-environment but can nevertheless affect an organisation. The macro-environmental factors cover a wide range of phenomena and represent general forces and pressures rather than the institutions which the organisation...
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  • Micro / Macro Environment
    regulations set forth by the government. The Economic environment includes those factors that affect consumer purchasing power and spending patterns.economic crisis. Consumers are begining to cut down on spending. For Coke's off-brand competitors, this could mean an increase in sales. Coca-Cola must begin...
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  • Market Audit
    -environment The micro environment looks at the external customers, distributors and competitors’ e.t.c for Alcocola, coca cola will distribute and produce, its main competitors are Bacardi breezer and Smirnoff ice. And also its external customers will be and should be analysed in order to keep...
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  • Global Marketing Enviornment - Coca Cola
    gainful relationship with the customers. In other words they are the factors which try to break the smooth flow of the operations. There are two types of global marketing Environments: (1) Micro Environment (2) Macro Environment Micro Environment- It is an environment which has an impact on...
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  • markrting plan coca cola
    that may affect any company’s operation, Microenvironment and the Macro environment. The Coca-Cola Company also has its Marketing Environments which affect on its business. Chapter# 2 Micro environment factors affecting Coca Cola Micro Environments are the internal environments of any company...
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  • Opportunity and Threat of Cadbury
    termed as its environment. The environment can be Internal, can be controlled by the organization; Micro, specific to the industry and is different for different industries; and lastly Macro, generic in nature and impacts the whole business environment. The Macro Environment includes all the factors...
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  • Coca Cola
    consider the micro environment factors that affect Coca-Cola- Customers Recent survey shows that coke is the only product in the world with which more than 85% of the population is well aware of. All the companies have to keep updated study of their customers and in case of coke the company has...
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  • Grade 11 End of Year Business Studies Exam Paper
    irrelevance.” Another factor in Coke’s success is summed up by Amanda Broughton, Coca-Cola’s marketing director: “Go big or go home.” Coca-Cola claims to have done this in South Africa in the past year by associating its brand with icons from the political struggle, music and sport. It has spent...
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  • Marketing Principles
    Customers . Promotions like upto 75 % off on most of the items 2a) Show macro and micro environmental factors which influence marketing decisions Following are the macro environmental factors which influence the marketing decisions 1.Demographic 2.Economic 3.Natural 4.Technological 5...
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  • Coca Cola Company
    multinational company can learn about how to has a power in order to control the company and business. Power school itself is devided into 2 types, micro and macro power. In micro poer, company deals with the play of politics of illegitimate and alegitimate power inside the Coca Cola company itself...
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  • Coca Cola Micro Macro Factors
    drinks to fruit juices. Currently, there is rising demand of Coke in China, Russia and India; Coca-Cola Zero soda in Japan; teas in Brazil which indicates that TCCC's position in market share is still stable. However, from the above identified internal and external environment factors, it shows that...
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  • Marketing Principle
    Environment. Micro environment consists of internal environment of organization, marketing channels, suppliers, stake holders, customers and competitors. Macro environment on the other hand consists of factors like demographic, economic, political, technological, natural and cultural. Both the...
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  • The Marketing Audit - Download Ppt — Presentation Transcript
    . Macro-environment: PEST • 13. Purpose of PEST analysis What environmental factors are affecting the organisation? Which of these are most important at the present time? Which of these are most important in the future? Forms the Opportunities (area of buyer need) and Threats (unfavourable trend...
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  • PEST
    Introduction PEST analysis has the main focus on the macro environment of company. These factors are not able to be controlled by company, but the overall decision making of the company is significantly impacted by these factors, and these factors also determine how company operates. The market...
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  • Company Analysis of Coca Cola
    Table of contents I. Introduction II. The Inception of the Coca cola industry III. The micro environment of Coca cola IV. The Macroeconmics of Coca cola V. Oligopoly- Coca Cola ’s CDS system VI. Competition VII. Conclusion I. Introduction The Cocoa cola...
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  • Hnc Level 4 Business Enviroment
    environment of business consists of institutions, organisations and forces operating outside the company which may individually or collectively influence the organisational activity. This can be classified into micro environment and macro environment. The micro environment consists of the...
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  • Approaches to Global Strategy
    marketing planning of the organization is broadly summarized into the following: The objective analysis of both micro and macro environments including the potential technological prowess, political, and economic. Correct analysis and interpretation of the organization’s activity regarding its marketing...
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  • Strategy and Planning Essay
    micro environment of the organisation. 2. Introduction Planning and Strategy are the essential factors which act as the back bone of an organisation. A company with an excellent strategic planning and change management capabilities is sure to get a concrete market stake in this dynamic business...
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  • Rgff
    position, economic condition, macro environment and micro environment factors, social values, market size and growth rate ,future expectations and predictions. GOALS OF COCA COLA All CCBPL plants setup their own goal to achieve the objective. The company goal is “To increase sales volume...
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