Macro Environment Factors

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Macro Assignment

Table of Contents

1. Introduction………………………………………………...3 2. Summaries……………………………………………….....3 3. Macro environment factors………………………………....4 4. Industry involved……………………………………….......5 5. Impact of the factors………………………………………..5 6. Conclusion………………………………………………….6

1.0 Introduction
The purpose of this report is to demonstrate an understanding of the marketing macro environment. The proposed research question was: Identify the macro environmental factors and discuss the impact this macro environmental factors will have on the industry or organizations involved. Firstly, this report will summaries the article, identify and explain the issues written in article. Followed is the definition and explain of macro environmental factors involved. Then the report topic will moving to the industry concerned and have a discussion of the impact that this macro environment factors will have on the industry. Finally there is a short conclusion highlighting the main points of this report.

2.0 Summaries
The article comes from DOWJONES mainly discussed some specialists’ standpoints of the change of Aussie dollar’s exchange rate and the reason of this fluctuate. In addition, this article analyzed the situation of those industries which can be affected by these economic environment factors. According to this article, tight monetary policy may be used causing by worldwide inflation. With the dropping and down of the interest rate, many industries may be effected directly, such as manufacturing industry, real estate industry and tourism industry. (Webb, Richard. 2011) The reason the article is being written is to show the change of the economic environment and give information to those people who want to understand the external marketing environment, such as marketers. Unless marketing managers understand the external environment, the organization cannot intelligently plan for the future. (Lamb,Charles et al.,2009)...
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