Social media Social media Social media is the interaction among people in which they create‚ share or exchange information and ideas in virtual communities and networks. social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share‚ co-create‚ discuss‚ and modify user-generated content. They introduce substantial and pervasive changes to communication between organizations‚ communities‚ and individuals
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The development of social media becomes more frequent in various parts of the world. It makes the field of public relations experience changes both in the field of theory and practice. The changes are not directly caused by the presence of social media‚ but social media offers many opportunities for public relations practitioners to interact with the public through the adaptation of technology and integrate it into their daily activities (Curtis‚ 2010) Social media is defined as the democratization
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Media Technology- An interesting Topic Now-a-days Media is most important agent in defining or solving many political and social irregularities. So we should understand the basic terms and definitions of media to gain proper knowledge about media. The term ’medias’ is incorrect one‚and media is considered as a singular and plural word at the same time. Simply media is an ’agent’.It removes social irregularities and social evils. We live in a society which need communication for better arrangements
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Media influence or media effects are terms used in media studies‚ psychology‚ communication theory and sociology to refer to the theories about the ways the mass media affect how their audiences think and behave. Mass media plays a crucial role in forming and reflecting public opinion‚ connecting the world to individuals and reproducing the self-image of society. Critiques in the early-to-mid twentieth century suggested that media weaken or delimit the individual’s capacity to act autonomously
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INTRODUCTION Electronic Media Electronic media are that utilize electronics or electromechanical energy for the end user (audience) to access the content. This is in contrast to static media (mainly print media)‚ which are most often created electronically‚ but don’t require electronics to be accessed by the end user in the printed form. The primary electronic media sources familiar to the general public are better known as video recordings‚ audio recordings‚ multimedia presentations‚ slide
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Impact of New Media on Teenagers (A research based on the positive and the negative impact of new media on teenagers of Delhi) Dr. Durgesh Tripathi Gitika Khurana Introduction New media is a medium of mass communication that is spreading its magic worldwide. It is making efforts from years and years to educate inform and persuade the masses all over the world. New media is a set of new technologies that became increasingly embedded in everyday niches‚ it is common for youth to interact with
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The Media and Globalization Globalization contains many factors‚ which can be studied in a wide range of ways. It can be analyzed on a macro level or a micro level‚ with many contributors. Terhi Rantanen‚ in her book The Media and Globalization‚ explores the media as a contributor to globalization. While explaining the many level media’s impact is seen‚ she chooses to show the micro level of its impacts in relation to globalization. She explains several factors of the role of media such as
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Introduction Indeed media could play vital role for strenghtening democracy and revamping the institutions but unfortunately the faint glimmer of hope also turned as bitter enemy for the democracy.No one can gainsay that in current scenario when media had to rebuild tornished image of our country it failed to identify its role.in simple words we can say it acted as zardariphobic.i think v need a responsible media which can improve our image n bring closer all units of society n hence can lead a
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Media Plan Group Project Handout PRA3010 Media Planning (Spring 2014) For this final project‚ you will work in a team to put together a strategic media plan for a brand. Each team can function like a media agency/group. Your task is to conduct research and put together a plan that will help elevate the client’s brand to a new level in the market place. You need to convince the client that you have the best plan to help the brand achieve its objectives. You have to rely on the library’s databases
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1.0 Introduction Mass media‚ a term defined as a section of the media specifically envisioned and designed to reach a very large audience. The term mass media was first coined back in the 1920s in the advent of radio networks‚ mass circulation newspapers and magazines; although mass media was present centuries before the term become common. Before the invention of television‚ the mass media in which commonly referring to newspapers and radios‚ was mainly a platform of news and information to
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