On the cusp of the 1990’s‚ Randall’s Department stores encountered a quandary surrounding their pricing strategies: Should they continue to pursue Every Day Low Pricing strategies coupled with frequent promotions or determine a narrow focus on one or the other? If this is preferable‚ then which one will reap the biggest benefits for the department store? Competitors were aggressively promoted their established brand promotions with more fervor than ever‚ and Randall’s was slipping in market dominance
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CASE STUDY MASSENGILL’S DEPARTMENT STORE 1. The utilitarian approach seems to best describe Marv Heimlers turnaround strategy at Massengills. I think so because his decisions would result in the majority of employees keeping their jobs although a smaller amount would be laid off. This shows he is doing what’s best for the company and still seeks the interest of the greater number of people. To him‚ if he had not made the decisions he made‚ everyone would be out of a job. a) Individual
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Janeza F. Garcia Dr Julia Moreno BSBAMM3A Assignment no. 2 Top 10 1. Amazon For creating a virtuous cycle of commerce interwoven into its technology. The Kindle Fire is the purest expression of tablet as consumption engine. It deftly uses free TV shows and movies to drive Prime memberships that in turn fuel greater retail sales. It also invented a market for 10‚000-25‚000 word stories that didn’t previously exist with its Singles program. The Fire also represents the purest expression
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SPPRIMAN Kimbel’s Department Store Problem Statement Frances Patterson‚ Kimbel’s CEO a regional chain of upscale department stores based in St. Louis. Kimbel faces the same challenges faced by most deopartment stores these days‚ how to stop loosing share of overall retail sales from competing discount stores. Frances was dismayed that it is rare to find a salesperson actively enganged with a customer and even rarer to find them engaged when the customer is willing to buy. Frances
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Kimbel’s Department Store CASE STUDY Kimbel’s Department Store Individual Assignment By PQHRM/64/12 Course: PQHRM – STAGE II Module 10 – Industrial Psychology Instructor – Mr. Samantha Rathnayake Institute of Personnel Management Colombo/November 2012 CONTENTS 1.0 Acknowledgment 2.0 Introduction 3.0 What theories abut motivation underlie the switch from salary to commission pay? What needs are met under the commission system? Are they
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in which a new department store has been added. As I approached the department store‚ I noted that it was rather warm outside; I had arrived about 4:20 p.m. and this weather was normal for the time of day. I inferred that it there would be a sale; it was the Wednesday after Labor Day and most stores had sales during the holiday. However‚ there was no indication on the windows or within the store about any sales. There seemed to be a lot of cars outside‚ but as I entered the store‚ there were very
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Yedo Department Stores Profitability report Executive summary Due to extended research we determined that Yedo strategy of selling luxury goods and focusing on richer part of society is main disadvantage‚ particularly in current economy. Expanding products offer and attracting younger clientele should show positive results in near future. Also we recommend launching an on-line store to fill the gap and reach new customers. Introduction This report will look at: Yedo’s competition Expanding
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Case 4: Massengill’s Department Store Massengill’s Department Store had been a fixture in small and mid-sized cities across the Southeast for 75 years. But for the past couple of decades‚ the Atlanta-based chain had been slowly going downhill. Once a cutting-edge retailer‚ Massengill’s had come to be known primarily for its dilapidated stores and dowdy-looking clothes. Everyone knew the chain was on the verge of bankruptcy. But that was before Marv Heimler. Heimler had been lured away from his job
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QUESTIONS: 1. What theories about motivation underlie the switch from salary to commission pay? Solution: The theory of motivation to stimulate sales performance assumes money is a primary motivator. This form of motivation is based on content theories of motivation. With increased sales commissions‚ money can satisfy psychological needs‚ social needs‚ and self-esteem. Also‚ the expectancy and equity process theories of motivation can be applied to this situation. According to Expectancy theory
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* Step 1: Situational Analysis 1. McGregor’s department from its inception has laid a great emphasis on personal service of its clients. James McGregor‚ the current president doesn’t want to destroy its old-world charm‚ which differentiates it from the other departmental stores. But at the same time he is worried that with an old-fashioned image‚ he will not be able to attract young customers and eventually would lead to over reliance on the middle aged and elderly clientele. 2. This year for McGregor’s
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