BSBAMM3AAssignment no. 2
For creating a virtuous cycle of commerce interwoven into its technology. The Kindle Fire is the purest expression of tablet as consumption engine. It deftly uses free TV shows and movies to drive Prime memberships that in turn fuel greater retail sales. It also invented a market for 10,000-25,000 word stories that didn’t previously exist with its Singles program. The Fire also represents the purest expression of Amazon’s vision: For customers to acquire or consume any content, physical or digital, in as seamless a fashion as possible. In that, the Fire is undeniably a triumph of instant or almost instant gratification. READ MORE
For creating a new kind of mobile, social, and local retailer and streamlining point-of-sale payments. When Square launched in October 2010, it was a mere dongle that plugged into iPhones, enabling anyone--especially small businesses--to accept credit card payments. No more. Square has since set out to transform the entire payments process, launching an iPad app designed to replace the cash register and point of sale credit card equipment and processing and its Card Case app brings the future of the digital wallet to smartphones today without having to wait for a tap-and-pay system of embedded chips and readers. READ MORE
For its aggressive pursuit of sustainability. As part of its unprecedented Common Threads initiative, the outdoor-apparel company launched an eBay storefront where Patagoniaowners can sell secondhand clothing. It’s also expanded into music downloads that benefit environmental charities and even a sustainable salmon jerky in an effort to promote sustainable causes. These initiatives themselves don’t make Patagonia any money, but the resulting brand burnishing improves sales every time. READ MORE
For powering faster e-commerce shipments thanks to its autonomous robots....