MCDONALDS McDonalds is the world’s leading food service retailer with more than 30‚000 restaurants in 118 countries serving 46 million customers each day. McDonalds is one of the world’s most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which they do business. Serves the world some of its favorite foods - World Famous French Fries‚ Big Mac
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Aims and objectives of McDonalds • to serve good food in a friendly and fun environment • to be a socially responsible company • to provide good returns to its shareholders • to provide its customers with food of a high standard‚ quick service and value for money McDonalds’ aim is to be ‘the world’s quickest restaurant experience.’ This is also said in the mission statement of McDonalds.’ To get to the aim they need Objectives. Objectives are the long term aim to get to the Aim. Firstly
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development project shifted from a structured waterfall approach for upfront requirements gathering to a Scrum agile approach for the development activities. We specifically look at the agile values and principles of ‘people‚ working software‚ end-user involvement and responding
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[pic] [pic] IATI - INTERNATIONAL AIR TRAVEL INDEX IATI Reservation System User Manual – Ver.1 Index 1.Access to system………………………………………………………………………………………............ 2 2.Main Page ...................................................................................................... 3 2.1 Find a Ticket (Search for domestic and international flights)………………… 3 2.1.1 Domestic Lines Reservations …………………………………………
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History of McDonald’s The McDonald ’s concept was introduced in San Bernardino‚ California by Dick and Mac McDonald of Manchester‚ New Hampshire. It was modified and expanded by their business partner‚ Ray Kroc‚ of Oak Park‚ Illinois‚ who later bought out the business interests of the McDonald brothers in the concept and went on to found McDonald ’s Corporation. http://en.wikipedia.org/wiki/History_of_McDonald%27s McDonald’s is a company which has a colorful history and developed the culture
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analyze the importance and the extent to which culture affects the operations of McDonald’s in China. The impacts of the Chinese culture on the operations‚ policies and decisions of McDonald’s are studied as well as the changes brought about by McDonalds‚ a symbol of American culture‚ to the Chinese society. Two areas will be analyzed –employee relations (human resources management processes and policies) and restaurant operations. Part I: The Chinese Culture Kluckohn and Strodtbeck’s Cultural
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INTERNET USAGE STATISTICS The Internet Big Picture World Internet Users and Population Stats | | | WORLD INTERNET USAGE AND POPULATION STATISTICS June 30‚ 2012 | World Regions | Population ( 2012 Est.) | Internet Users Dec. 31‚ 2000 | Internet Users Latest Data | Penetration (% Population) | Growth 2000-2012 | Users % of Table | Africa | 1‚073‚380‚925 | 4‚514‚400 | 167‚335‚676 | 15.6 % | 3‚606.7 % | 7.0 % | Asia | 3‚922‚066‚987 | 114‚304‚000 | 1‚076‚681‚059 | 27.5 % |
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McDONALD’S HISTORY LISTING 1948 In December‚ Dick and Mac McDonald open the first McDonald’s in San Bernardino‚ California. A little hamburger man called "Speedee" becomes the company logo. 1954 Ray A. Kroc‚ a Multimixer salesman from Oak Park‚ lIIinois‚ visits Dick and Mac’s San Bernardino McDonald’s‚ his curiosity initially aroused by the large number of Multimixers they were buying. Ray Kroc becomes the exclusive national franchise agent for the McDonald’s brothers. 1955 On April 15‚ Ray Kroc
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SWOT Analysis Strengths McDonalds has built up huge brand equity and has large market share. Strong brand name‚ image and reputation McDonalds has strong supply chain to support their business. Good innovation and product development. Nutritional information of product available on packaging The McDonalds brand offers consumers choice‚ reasonable prices‚ quality product and great service Strong global presence and performance in the global marketplace Large amounts
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Contemporary World Culture Globalization of McDonalds Globalization has affected almost every aspect of life in most all countries around the world from economic to culture with the exchange of goods‚ services and ideas influencing cultural changes around the world. Food is an important element in defining culture and the globalization of McDonald’s is huge. Most people when they hear the name McDonald’s immediately think of America. Equating McDonald’s with America is sensible since they opened
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