Mcdonalds Objectives

Topics: McDonald's, Fast food, French fries Pages: 2 (642 words) Published: February 14, 2011

McDonalds is the world's leading food service retailer with more than 30,000 restaurants in 118 countries serving 46 million customers each day. McDonalds is one of the world's most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which they do business. Serves the world some of its favorite foods - World Famous French Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin. As a result of many changes in the habits of Americans, competition and other factors such as the economy and profit loss, McDonalds attempts to continue new innovations and services. These attempts are in hope of maintaining old customers, attracting new customers and ultimately increasing revenue and profit. Obviously, McDonalds is the leading producer of hamburgers and French fries. Also, there is no secret that McDonalds sells chicken sandwiches? both fried and grilled, fish sandwiches and the most popular drinks to complement the meals such as Coca Cola, Pepsi and HiC. Yet, as the economy continues to slump and Americans become more aware of the dangers and unhealthiness of fast food, McDonald's has been forced to make new additions and adjustments to their products and services. New products and services from McDonald's include The Dollar Menu, New Premium Salads, Another "peel off" game titled Winning Time, and "Nick Nack" for kids' Happy Meals.

McDonald's vision:

McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.

McDonald's Missions:
Be the best employer for our people in each community around the world •Deliver operational excellence to our customers in each of our restaurants; and •Achieve...
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