SWOT ANALYSIS ON Tesla Motors Inc - December 1st‚ 2010 Tesla Motors Inc. is a Silicon Valley-based company that designs‚ manufactures and sells electric vehicles (EVs) and electric vehicle powertrain components. It is currently the only automaker building and selling highway-capable EVs in serial production (as opposed to prototype or evaluation fleet production) in North America or Europe. According to recent paperwork filed with the US Securities and Exchange Commission‚ Tesla produces at least
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Swatch Background – The Swatch watches were created in 1983 to design‚ manufacture and sell the next big thing in innovative watch technology‚ their first line of plastic analogue quartz was launched the same year. “A Swatch watch was an expression of joy‚ a provocative statement‚ a warm smile delivered with a flick of the wrist.” (Swatch‚ the swatch revolution section‚ articles the amazing adventure of the second watch). Now named as the number one manufacture of watches in the world The Swatch
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Market Segmentation Of Pepsi At An International Level The history of Pepsi-Cola starts in 1896 in the town of New Bern in North Carolina‚ USA in a drugstore owned by the pharmacist Caleb Bradham. He came up with many recipes of new drinks to be served at the soda fountain of his drugstore. Brad ham aim was to create a drink both delicious‚ healthy‚ aiding digestion and boosting energy. It would be free of impurities and it should not contain any strong narcotics. Eventually one of his drinks became
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Kay vs. Maybelline Mary Kay has been one of America’s most trusted global names in skin care‚ makeup & body care for many years‚ as well as Maybelline cosmetics. Both provide America and the rest of the world with astonishing beauty products like make up‚ lip stick‚ and lip gloss. When American women and teenagers go out to buy their cosmetics‚ they are bombarded with different ads and different products saying that what they make is the best thing out there. Mary Kay and Maybelline cosmetics
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Marketing Research and Segmentation problem HCS/539 May 28‚ 2012 Russell L. Zage Abstract The health care sector is the fastest growing part of the modern economy. It is also a challenging field for the policy makers and private sector. The cost of the healthcare is on the increase every year. In recent years all the healthcare foundations are trying to focus on the consumer. I am the market representative of Dean healthcare foundation in Dane County‚ Madison‚ Wisconsin. Marketing research
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marketing pillars - segmentation‚ targeting‚ positioning and differentiation While there may be theoretically ’ideal ’ market segments‚ in reality every organization engaged in a market will develop different ways of imagining market segments‚ and create product differentiation strategies to exploit these segments. The market segmentation and corresponding product differentiation strategy can give a firm a temporary commercial advantage. Criteria for Segmenting An ideal market segment meets
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[pic] [pic] Effective segmentation and targeting strategies: A study on “Concord Group’’ Date: 31 July 2011 Hamidul Islam Course Instructor: Marketing Management American International University-Bangladesh. Subject: submission of term paper. Dear Sir‚ We have a great pleasure to submit this term paper on “concord group entertainment department” which has been prepared and submitted
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I. Product(s) name Short stumpy lashes are the bane of almost every Asian girl’s life. They tend to point downwards and smudge your mascara‚ and they lack the drama of foreign women’s winged wonders. Now Maybelline Long Extreme Mascara focused heavily on their lashes. The product features an elastic formula that stretches lashes‚ and is infused with vitamin B-5 formula that conditions and shines. The product’s name can be easily recognized and understood. The name stands for the functions that
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MARKETING ESSENTIALS (MK 43-810-05/32): INDIVIDUAL PROJECT Marketing SEGMENTATION‚ Targeting and positioning of BURGER KING Background The following is the analysis the segmentation‚ targeting positioning of Burger King. Burger King Corporation is founded by James McLamore and David Edgerton‚ beginning the legacy of flame-broiled beef and commitment to quality ingredients and friendly service. BURGER KING is the second largest fast food hamburger chain in the world. Nowadays‚ more than 11 million
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To: Senior Management of Oriflame Belarus From: Marketing Manager XXX Date: 21/11/2010 BUSINESS CASE Version Number: 1.0 Marketing research for customers segmentation This document is confidential and has been made available to the individual to whom it is addressed strictly on the understanding that its contents will not be disclosed or discussed with any third parties with exception of the individual ’s own professional advisers. page. 1 of 29 Table of Contents 1 Executive Summary
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