HCS 539: Marketing Research And Segmentation Problem

Marketing Research and Segmentation problem
HCS/539
May 28, 2012
Russell L. Zage

Abstract
The health care sector is the fastest growing part of the modern economy. It is also a challenging field for the policy makers and private sector. The cost of the healthcare is on the increase every year. In recent years all the healthcare foundations are trying to focus on the consumer. I am the market representative of Dean healthcare foundation in Dane County, Madison, Wisconsin. Marketing research helps to find the consumer interest and needs and help the organization to develop the right strategy. I will discuss the research on the consumers in the area using lifestyle analysis and marketing research databases. This research will
Mary 's Hospital offers a wide variety of health and wellness services ("St. Mary 's Hospital", 2011). St. Mary’s hospital is a nonprofit 501 (c) (3) organization that raises philanthropic dollars for items like these and programs that reach the heart of the communities served by St. Mary’s. St Mary foundation is governed by volunteer, uncompensated board of members ("St. Mary 's Hospital", 2011). With 5,400 physicians and 22,000 employees (6,600 of them nurses) in four states, St. Mary is one of the largest employers in every community it serves ("St. Mary’s Hospital", 2011). This hospital is the largest concentration of medical facilities. The hospital hosts one of the most respected emergence rooms in the whole country, on top of trauma center which is categorized as being on level one. The main street layout of the hospital provides more room that provides lodgings patients, doctors and the staff as a whole. St. Mary 's also offer services in perinatology, cardiovascular care, neurosciences and geriatrics as well as education and support groups for the
This involves attitudes, traits, thoughts as well as lifestyle to segment its markets. These personalities used are in one way or the other related to behavior. They also provide the insight into how communication is to be made to different segments. Reaching the subdivision that is selected is then the issue. This is reached by the use of large-scale single source survey.
The arranged lifestyle offers inner perception of neighborhood on the St. Mary’s hospital. This is done by looking at the amount of individuals in the region who have cooperated at the time of writing the profile. Their perception will be termed optimistic, if and only if a huge number of individuals participated freely in the exercise. The quality and accuracy of the information provided is another factor. When people are ready to provide precise information about them, then the perception is constructive and the contrary is true. Another way that shows insight perception of neighborhood from the lifestyle profile is by assessing whether the neighbors do follow given instructions. After visiting the facility, customers are given certain instructions to follow, for instance, a client might be instructed by the doctor to stop eating certain kinds of food. If neighbors are ready to follow the doctor 's descriptions, and then indicate them on the lifestyle profile, the perception is positive, while the vice versa is true, (Charlie,