Variety is the spice of the Barbie Doll Marketing Success. First introduced to the US market in 1959‚ Barbie has grown into a global cultural phenomena. From just one female doll‚ the Barbie family has grown and includes over 38 friends and relatives. There are now dolls that represent multiple ethnicities‚ males‚ different age groups‚ different abilities‚ different lifestyles‚ etc. All totaled‚ there are now over one hundred and fifty different dolls under the Barbie brand. Quality Quality has
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The Barbie Doll was first patented in 1958 by a young woman from California named Ruth Handler. The Barbie doll is well know for her long legs‚ her tiny waist‚ blonde hair and blue eyes‚ and her huge chest. This “perfect” plastic body has had multiple positive and negative affects around the world for the past fifty years; Barbie was based off of a German prostitute comic strip character named Lili. She was meant to be a steady outlet for young girls dreams and an constant changing reflection of
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Lilli dolls‚ returned to California and in 1959 created the world ’s first Barbie doll (Lowen). Since her debut in 1959‚ over one billion Barbie dolls have been sold worldwide in over 150 countries (Seare). A Barbie doll is probably one of the most famous cultural icons in America. When young girls look at the doll‚ they see an independent‚ adventurous female. However‚ people may not understand the effects that a Barbie doll can have on a little girl. Parents might think they are buying the
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Dhruv Patel MKT. 301 Wosk‚ Julie‚ “The New Diversity in Barbie Dolls: Radical Change or More of the same?” in the Huffington post. I. Introduction 1. In today’s time the demographic of America is becoming rapidly diverse. Within the last few months‚ Mattel came out with a new line of diverse Barbie dolls which come in four different body types‚ 22 eye colors‚ seven different skin tones‚ different face shapes‚ and 24 hair styles. Mattel has chosen to focus on the growing diverse youth market to
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Outline To inform the audience about Barbie Doll March 27‚ 2014 I. Introduction: A. She has had more than 80 careers in her lifetime‚ from a Rock Star to a paleontologist‚ to a Presidential candidate. Many of you in this room have probably either purchased or owned one…she is Barbie!! B. With her good looks‚ charm‚ and charisma‚ she won audiences over in record time. C. Preview of Main Points: 1. First‚ I will discuss the Origination of Barbie. 2. Second‚ I will discuss her growing
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Bibliography: Barbie’s Success story (Case study) http://www.marlbe.com/ http://www.megaessays.com/viewpaper/4101.html http://collectdolls.about.com/b/2004/11/08/barbie-doll-creator-ruth-handler-to-be-featured-on-pbs-series.htm http://www.zimbio.com/Barbie+Collector/articles?error=Article+does+not+exist. http://www.ru.org/society/barbie-around-the-world.html
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Evening Informative Outline Deborah Cooper The History of Barbie and How Profitable Collecting Her Can Be Speech Goal: I want my audience to know how Barbie came to be‚ and how collecting the different types can be profitable. Introduction Hook: I’m a Barbie girl‚ in a Barbie world. Life is plastic. It’s fantastic! Credibility: My name is Debbie Cooper‚ and I am a Barbie Collector. Thesis: Knowing the history behind what you collect‚ makes it even more
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1959‚ Barbie has been an icon‚ an image of little girls’ dreams and in its development has been a reflection of American society. This can be seen in Barbie’s wardrobe‚ career and her cultural view of the world. She was a role model for young girls in terms of hygiene and housewife equality‚ which she made as a joyful experience. Barbie has been criticized for having a Barbie’s curvaceous body and revealing garments are perceived to promote sexuality and promiscuity. Many believe that Barbie creates
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better known as Barbie‚ was first introduced in 1959. This new doll sold for $3.00‚ and became the new toy that every little girl (or boy) wanted. Two years after Barbie was introduced‚ Ken Carson was introduced to the doll family in 1961. Barbie & Ken may be a fun toy to have‚ but are highly judged for not being reality. Today I will talk about Barbie & Ken’s history and their history as a couple. Barbie is a fashion doll who is manufactured by the American toy-company Mattel‚ Inc. Ruth Handler
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Barbie’s Success Story Submitted By Kishor Chandra 92062 WMG 18 1 Question 1. Analyst observed that the Barbie‚ the main icon of American culture‚ reflected changes in American society. Analyze the changes in Barbie’s image over the years. Answer. Barbie was considered an icon of American culture across the world and a representation of the richness and luxurious lifestyle of the Americans. She was also regarded as a role model who inspired young girls to become independent and self
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