MATTEL: CRISIS MANAGEMENT or MANAGEMENT CRISIS Introduction In late 2006 and early 2007 a number of imports from China were found to pose health risks. In the most serious case the deaths of 200 people in Haiti and Panama were linked to syrup from China containing the chemical diethylene glycol used in antifreeze‚ British Airways withdrew Chinese toothpaste from its in-flight pouches for the same reason. Large quantities of imported dog food were found to contain the chemical melamine‚ resulting
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impressionable? Her name is Barbie and that is exactly the impression of her that young‚ new‚ millennial parents would have you believe. They would have you believe that an inanimate object is to blame for the poor self image the girls of today have. It is not as if the media has already taken everything they deem desirable about a women’s body and have objectified it in all manners possible for a profit. It is not as if the film industry stereotyped what “beautiful” was long before Barbie was even hitting
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Barbie you’re beautiful. You make me feel‚ my Barbie doll is really real. Barbie is small and so petite. Her clothes and figure look so neat.… Someday I’m gonna be exactly like you‚ till then I know just what I’ll do. Barbie. Beautiful Barbie. I’ll make believe that I‚ am you. (Barbie Collector‚ 2007) That‚ was Mattel’s first ever jingle for the iconic Barbie doll that would soon sweep over a nation winning the hearts of young girls across America. It aired in 1959‚ 43 years ago and today
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Barbie: Cultural Icon‚ New Age Guru or Blonde Bimbo? She’s 56 years old‚ but hasn’t aged a day; her hair hasn’t turned gray; she hasn’t gained a pound; and she’s been number one nearly all her life. It’s Barbie‚ of course. Introduced in 1959 as a teenager‚ Barbie turned 40 in 1999. Throughout her life‚ she’s enraged feminists and mothers and warmed the hearts of millions of little girls. No matter how her revile her‚ she bounces back. Initially‚ just a blonde teenager‚ Barbie has moved
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Barbie: Should the Doll be Modified? Jordan Sidebottom ENGL 1302 Professor Baggaley February 3‚ 2014 Sidebottom 1 Jordan Sidebottom ENGL 1302 Professor Baggaley February 3‚ 2014 Barbie: Should the Doll be Modified? Since Barbie was first launched by Mattel in 1959 over 10 million have been sold. “Somewhere in the world‚ a Barbie is sold ever half-second”(Dittmar‚ Halliwell‚ and Ive). Out of all Mattel profits‚ Barbie makes up approximately
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Case Memo:Mattel And The The Toy Recalls Summary: Mattel‚ a global leader in toy manufacturing is currently faced with a tough challenge of restoring their consumer confidence following the increased recalls of their toys made in China. At present the most important goal for Mattel is to reassure their customers that kids’ safety is their highest priority and they are committed to provide good quality toys that are safe to play with. The main impediment in achieving their goal is not having an
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In Sandra Cisneros’s "Barbie-Q"‚ a sudden abundance of flawed Barbie dolls makes the child narrator accepts her own identity and discards society’s ideals of women. The initial storyworld is that of materialism and perfection. What the narrator values in her dolls and what she plays with them could be seen as a reflection of her own self image‚ of what she thinks she should look like and what kind of life she should live. From the first few lines of the story it becomes clear that the narrator of
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Marketing planing They started with wood products‚ first product: doll house. The introduction of Barbie was in 1959 at a Toy Fair in New York.In 1960 the popularity of Barbie declined. But through constant re-invention of Barbie and the rising popularity of lines including Hot Wheels‚ the company thrived. Product line:Mattel makes popular toys besides of Barbie such as Hot Wheels‚ Fisher Price toys‚ American Girl dolls. Polly pocket‚ Matchbox cars‚ UNO‚ Power Wheels. Mattel’s dolls are sold
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Margie Pearcy’s "Barbie Doll" Margie Pearcy’s "Barbie Doll" details the image that society projects upon and expects from its young female population. From an early age these young women struggle to conform to the standards that society has defined for them. The results often are disastrous‚ leading to emotional conflicts that are often difficult if not impossible to resolve. Beautiful‚ flawless dolls such as Barbie are frequently the first source of association that little girls have with
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the last summer of her “childhood” playing with Barbie dolls with her little sister‚ Jennie. I think little girls playing with Barbie dolls are trying to grow up‚ because Barbie is a young adult and has a fully developed body‚ wears makeup‚ and drives. She also engages in many different careers‚ making her a role model to young girls. I think Nichole playing with Barbie dolls symbolizes her growing up‚ as ironic as that is. Barbie’s Debut Barbie was introduced in 1959 at the American Toy Fair
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