Mattel‚ Inc. is the largest toy company in the world. This largest toy company in the world was founded by Harold Matson and Elliot Handler in 1945‚ as they started to produce picture frames. However it was Elliott Handler who had a visionary of a side business in dollhouse furniture out of the converted garage (Mattel). As a top company‚ the primary activities of Mattel are to design‚ manufacture‚ and market the toys. As the company’s sales growing slowly‚ Mattel started to produce varieties of
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We all know her‚ She’s a successful businesswoman‚ a member of a rock band‚ the first women in the moon and a Women’s World Cup Soccer player. Who is this superstar? It’s none other than Barbie doll; the doll who is only 50 years old and still looks like a teenager. This story takes place in the 30’s. It’s a story that’s starts out sounding like one we’ve all heard before. A young girl meets a boy and they fall in love‚ the girl graduates from high school. She has visions of a great career success
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Title: history of Barbie Specific purpose: to inform my audience about the history of Barbie Introduction: how many of you watch the Barbie story? Is there anyone left on the planet that doesn’t know what a Barbie doll is? I knew that everybody know about the story of Barbie‚ but how many of you know about history of Barbie? Now‚ I will give you the information about the history of Barbie. Barbie dolls are sold nearly worldwide. They have been the subject of numerous books and controversies‚
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#07 - Teaching Case Study Hazardous Toy Recalls at Mattel‚ Inc. Key words: Chinese manufacturing‚ outsourcing‚ product recalls‚ global supply chain risk Type of submission: teaching case study Hazardous Toy Recalls at Mattel‚ Inc.[?] Abstract In 2006 and 2007 Mattel‚ Inc. was faced with massive recalls of Chinese-made toys due to potentially dangerous levels of lead in various toy model surface paints and small magnets in toys which could fall off and be swallowed. This
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Mattel‚ Inc: Vendor Operations in Asia 小组成员：葛晔韬、李如妍、陈嘉、黎健兴、马迪 Introduction Mattel is a leading company in the toy industry created in 1945‚ which owns a number of iconic toys and renowned brands. Mattel differentiate between core and non-core products‚ manufacturing its core products in-house and outsourcing non-core products. And core products include Barbie‚ Hot Wheels products‚ selective Disney and Fisher Price lines‚ while non-core products tended to be promotional items‚ or toys with short
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1. Why has Barbie been so successful? According to Professor Paul Burns‚ The answer lies in innovative marketing and product extension. Barbie’s appealing design‚ high quality manufacturing‚ and detailed features are what distinguishes this doll from all the others and has lead Barbie to thrive for more than half a century. Another important business strategy for Barbie has been the bringing in of accessories for each Barbie doll. Every year‚ different Barbie dolls are introduced‚ with new
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Introduction Mattel‚ the world’s leading toy and children’s good manufacturer has cultivated a strong portfolio of well known brands and products while being recognized has a highly responsible corporate citizen that makes ethics and safety a priority. The company must build on its heritage‚ while defending itself from threats. At the same faced with maintaining its market position in the face of many changes in their target market. Situational Analysis STRENGTHS Strong Products
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Mattel Case Study - Presentation Transcript 1. no. 1-0013 Mattel‚ Inc: Vendor Operations in Asia Only 3% of the world’s children are here in the U.S. Our biggest opportunities are in growth outside the U.S. – Jill Barad President & CEO Mattel‚ Inc. The sun was just breaking over Kowloon Harbor. From his corner office‚ Ron Montalto gazed across the water and watched the early morning light reflect off Hong Kong’s famous downtown skyline. Only 24 hours ago Ron had been riding around the Carolina
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Contents: • Introduction • Objective - Barbie evolution - Product development & Strategies - Success of Barbie - Barbie in the future • Key Issue o Changes in Barbie along with the American society o Barbie image against by feminist o Criticism against Barbie image by feminist • SWOT of Barbie • Option Analysis • Recommended option • Risk contingency • Conclusions • Bibliography Success story of Barbie The making of Barbie starts when a couple Ruth and Elliot Handler realize
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competitive became hard so emerging markets relatively untouched and sizable for growing market share. 1. Describe Mattel’s global marketing strategy for Barbie and assess its success. Barbie has been successfully adopted to cultural differences in U.S. but international challenge will be more formidable‚ and John Amerman former CEO of Mattel‚ noted “There are twice as many children in Europe as in the U.S… three times as many in South America and fifteen times as many in Asia…the potential market
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