During 2007 and 2008‚ Maruti Suzuki sold 764‚842 cars‚ of which 53‚024 were exported. In all‚ over six million Maruti Suzuki cars are on Indian roads since the first car was rolled out on 14 December 1983. Maruti Suzuki offers 15 models‚ Maruti 800‚ Alto‚ Maruti Alto 800‚ WagonR‚ Estilo‚ A-star‚Ritz‚ Swift‚ Swift DZire‚ SX4‚ Omni‚ Eeco‚ Gypsy‚ Grand Vitara‚ Kizashi and the newly launched Ertiga. Swift‚ Swift DZire‚ A-star and SX4 are manufactured in Manesar‚ Grand Vitara and Kizashi are imported
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FACTORS AFFECTING CUSTOMER SATISFACTION : A STUDY ON MARUTI-SUZUKI Name : PROSEN SAHA 11/MBA/34 AKNOWLEDGEMENT Firstly‚ I would like to thank my project guide Mr.Subhadip Sarkar for giving me the opportunity to work on this project. His valuable suggestions‚ guidance and supervision had helped us to a great extent in accomplishing this project. This project has no doubt has given us the knowledge and the experience. I also take this opportunity to thank all the Respondents for their
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INDIAN AUTO INDUSTRY …. the way forward Presentation bySunil Kakkar General Manager (SupplyChain) Maruti Suzuki India Ltd Indian auto industry : Among the top 10 in world Two Wheelers Small Cars Commercial Vehicles 2nd 3rd 5th Automobile Industry – A Global Hub • • • • • 15 manufacturers of passenger cars and multi-utility vehicles‚ 9 manufacturers of commercial vehicles‚ 16 manufacturers two/ three wheelers‚ 14 manufacturers tractors‚ 5 manufacturers of engines. Key drivers for the
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Manufacturing Globalization of Maruti Suzuki India Limited Project Members Table of Contents Introduction 3 Maruti – Company Profile 3 Industry Analysis 4 Evolution 4 Current Scenario 4 Background of the Indian Automobile Industry 4 Research Objective 5 The Issues at Maruti 5 Analysis of the Issues 6 GAP Analysis 6 Process
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A PROJECT REPORT ON “CUSTOMER RELATIONSHIP MANAGEMENT IN MARUTI DEALERSHIP” FOR “MARUTI WONDER CARS PVT. LTD.” SUBMITTED BY ABHIJEET K. RAUT UNDER THE GUIDANCE OF PROF. - MRS. ASHWINI SOVANI SUBMITTED TO “UNIVERSITY OF PUNE” IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF “MASTERS OF MARKETING MANAGEMENT (MMM)” THROUGH VISHWAKARMA INSTITUTE OF MANAGEMENT PUNE-48 ACKNOWLEDGEMENT I express great pleasure in introducing
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MARUTI SUZUKI & INDIAN PREMIUM CAR SEGMENT Interim Report - Marketing Management INTRODUCTION: Indian automobile industry currently contributes 5% to India’s current GDP of $1.4 trillion. The projected size in 2016 of the Indian automotive industry varies between $ 122 billion and $ 159 billion including USD 35 billion in exports. This translates into a contribution of 10% to 11% towards India’s GDP by 2016‚ which is more than double the current contribution. We can safely assume the passenger
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1 A Project Report on Customer Satisfaction Survey of Maruti Udyog Ltd. MBA (INDUSTRY INTEGRATED) SEMESER - 4 SUBMITTED BY:Vinay Krishna Dasi PROJECT GUIDE Mrs.Rashi Ghagade INTERNATIONAL INSTITUTE FOR LEARNING IN MANAGEMENT BUSINESS SCHOOL IILM BS KNOWLEDGE TOWER‚ SECTOR 11/20‚ BELAPUR‚ NAVIMUMBAI 400614 EASTERN INSTITUTE FOR INTEGRATED LEARNING IN MANAGEMENT UNIVERSITY 1 EIILM UNIVERSITY 2010 CERTIFICATE This is to certify that Mr.Vinay Krishna Dasi (Enrollment No:- EIILMU/O8/F0726) has successfully
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“IF I WERE A CMO AT MARUTI UDYOG LTD” Reason for choosing Maruti Suzuki Maruti Suzuki India Limited has a high brand visibility. It is leading in terms of Market share. However‚ after the economic downturn the growth is slightly sluggish in Automobile industry‚ Maruti being no exception. Also the entry of new companies in the market as also the new products from existing competitors like Honda‚ Hyundai‚ Chevorlet are slowly eating into Maruti’s marketshare
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MARUTI UDYOG LIMITED – Managing competition successfully Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament‚ to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. It was established with the objectives of - modernizing the Indian automobile industry‚ producing fuel efficient vehicles to conserve scarce resources and producing indigenous utility cars for the growing needs of the Indian population. A
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To Study various HR policies of Maruti Udyog Limited CHAPTER I - INTRODUCTION AUTOMOBILE INDUSTRY: Indian automobile industry has grown in leaps and bounds since 1898‚ when a car had first touched the Indian streets for the first time. At present it holds a promising tenth position in the entire world with being #2 in two wheelers and #4 in commercial vehicles. Withstanding a growth rate of 18% per annum and an annual production of more than 2 million units‚ it may not be
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