Maruti launched one of its biggest success stories ever‚ Swift‚ into the Indian market in May 2005. The hatchback has been brought into the market with huge buzz and wide speculation that in its first quarter‚ it had a booking of around 31‚000 vehicles. It is very interesting to learn and know how this brand Swift has been built. Swift is Maruti’s first new model built from scratch after Suzuki took charge of the Indian venture. Objectives of Swift • The Emerging Hatchback Customer: Maruti sensed
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A STUDY OF MARKETING STRATEGIES OF MARUTI SUZUKI INDEX S.No. Topics 1. Introduction 1.1 Indian Automobile Industry 1.2 History 1.3 Overview 2. An Introduction to Maruti Udyog Ltd. 2.1 Products of Maruti Suzuki 2.2 Competitors of Maruti Udyog Ltd. 3. Competitors of Maruti Suzuki Swift 4. Marketing Mix 5. Swot Analysis 6. Research Methodology 6.1. Objectives of the Study 6.2. Data Collection Tools 6.3. Limitations 7. Analysis 8. Conclusions & Recommendations
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The case focuses on positioning a new brand‚ the Tata Nano. The car has been widely publicized as the world’s cheapest car at Rs.1 lakh. Students must consider the gap between the ultimate target‚ the huge emerging middle class of Indian consumers‚ and the limited capacity and distribution available in choosing a target. They also must select between alternative competitive frames and the various points of difference they highlight. The case unfolds in two stages. The first decision point is in 2009
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MARUTI SUZUKI INDIA LTD. Maruti Suzuki India Limited manufactures‚ purchases‚ and sells motor vehicles and spare parts primarily in India and internationally. It offers 15 brands and approximately 150 variants‚ primarily including passenger cars‚ vans‚ utility vehicles‚ sedans‚ SUVs‚ MUVs‚ and life utility vehicles. The company is also involved in the facilitation of pre-owned car sales‚ fleet management‚ and car financing. It operates through a sales network of 1‚100 outlets 801 cities; and 2
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Business Plan In a company like Maruti Suzuki‚ all the agendas are driven by team work and creativity. The company has magnificent teams in areas such as engineering‚ product planning and other sub verticals like marketing‚ promotions etc. Most of the planning for future is market – driven and depends on competitors product offerings. With portfolio of more than 15 products‚ there is always overlapping of prices and cannibalisation. Situation Analysis Industry Trends The automobile industry is aided
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Environmental Analysis - PESTLE Porter’s Five Forces Maruti Suzuki India Ltd Maruti Suzuki India Limited is a subsidiary company of Japanese automaker Suzuki Motor Corporation. It has a market share of 42.1% of the Indian passenger car market as of March 2012. Maruti Suzuki offers a complete range of cars from entry level Maruti 800 and Alto‚ to hatchback Ritz‚ A-Star‚ Swift‚ Wagon-R‚ Estillo and sedans Dzire‚ SX4‚ in the ’C’ segment Maruti Eeco‚ Multi-Purpose vehicle Ertiga and Sports Utility
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Maruti Suzuki Manesar plant tragedy turned into crisis About the plant The Manesar Manufacturing Plant was inaugurated in February 2007 and is spread over 600 acres. Initially it had a production capacity of 100‚000 vehicles annually but this was increased to 300‚000 vehicles annually in October 2008. The production capacity was further increased by 250‚000 vehicles taking total production capacity to 550‚000 vehicles annually. The Manesar Plant produces the A-star Swift‚ Swift DZire‚ SX4
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Maruti Suzuki Manesar Incident – 18th July 2012 Labor issues and Strikes leading to loss of life and property are not uncommon in India. But what transpired in Manesar Plant of Maruti Suzuki India Ltd. (MSIL) on 18th July 2012 will change the way Human Resource and Labor Relations are handled in our country. The death of Mr. Awanish Kumar Dev (GM‚ Human Resources at MSIL) became National News and was condemned by every section of our society. The incident in itself is not as significant as the context
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Auto closing system (Concept‚ design & fabrication) of floor service pit to improve safety of human. SUBMITTED BY ------------------- 4TH YEAR ELECTRICAL ENGINEERING YMCA INSTITUTE OF ENGINEERING FARIDABAD [pic] Maruti Suzuki is one of India’s leading automobile manufacturers and the market leader in the car segment‚ both in terms of volume of vehicles sold and revenue earned. Until recently‚ 18.28% of the company was owned by the Indian government‚ and 54.2% by
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similar vessels was increased. The duty was raised from 75 per cent to 100 per cent on cars/ motor vehicles (irrespective of engine capacity) with CIF value more than US$ 40‚000; from 60 per cent to 75 per cent on motorcycles with engine capacity of 800 cc or more and on yachts and similar vessels from 10 per cent to 25 per cent •
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