QUESTIONNAIRE OF TATA-NANO Dear respondents‚ We all are students of Asia Pacific Institute of Information Technology. As a part of my curriculum. we are conducting a study on “consumer satisfaction of TATA NANO ” It would be a great help if you please spare some of your time to fill this questionnaire. The responses would be kept strictly confidential & use to data analysis. 1. What’s your good Name……………… 2. Which category below includes your age? a). 18-20 b). 21-29 c)
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------------------------------------------------- Positioning the Tata Nano (A) and (B) This case deals with the positioning of the Tata Nano - for its launch and after its launch - ‚ a new version of ultra-low-cost cars produced by Tata Motors Ltd. for the India’s market. The Tata Nano aimed to revolutionize the India’s market. First‚ the goal of the Tata Nano was to be the smallest in order to be maneuverable‚ as the streets in India were extremely small and unsafe. At the same time‚ the Tata
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http://www.docstoc.com/docs/2358784/Analysis-of-the-Competitive-Environment Introduction The turnover in automotive industry is growing significantly. Companies need to sell their product across borders. To realize this‚ companies must evaluate the market forces in target markets in order to increase sales. One strategic tool used in evaluating market forces is porters five forces model. This tool highlights the key factors that determine the industry competition and the viability of such a market
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could not afford to own a four-wheeler. It was meant to bring a new Dimension to the automobile industry with its low cost manufacturing. A new segment‚ Ultra Low Cost (ULC) was created‚ where Nano was priced between two-wheelers (bikes) and Maruti Suzuki 800‚ which was the next cheapest alternative in India until now. It had the lowest CO2 emissions levels amongst all Indian cars‚ owing to its compact size and problem of traffic congestion was also reduced to some extent. The initial bookings
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Contents EXECUTIVE SUMMARY 6 TARGET COSTING 7 TATA NANO – THE INTRODUCTION 9 A BREAK THROUGH CAR 11 COST CUTTING FEATURES 12 TARGET PRICING THE NANO 13 Product Features 13 Dimension 13 Engine specifications for Tata Nano 14 Safety features for Tata Nano – The 1 Lakh car 14 How green is Tata Nano? 14 IDEA GENERATION OF NANO 14 THE COST – THE TARGET 16 THE COST REDUCTION PARADIGM 17 Value Engineering Alternatives: 17 Now the question was‚ “how much to produce” 17 PRODUCT DEVELOPMENT 18 The Final verdict:
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History of MARUTI SUZUKI It is now a familiar story which hits the headlines with amazing regularity-labour unrest at Maruti Suzuki manesar plant‚ plant forced to shut down and thus incurring massive production loss with each passing day. But what is the root cause of this reoccurring trouble? What started as a minor scuffle over a suspension of a technician‚ took a political and an ugly turn claiming a life of an HR executive and burning down of an office at the plant. Was this a case of politicized
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1. What were the business challenges facing Maruti Suzuki management prior to adopting the Oracle suite? Maruti Suzuki was confronted to a very fast growing market: India. They had to manage and deal with it. They decided to diversify their activities. They needed to adapt their large company to such a diversity of activities‚ such as a leasing providing structure‚ an insurance and pro-own car business. They needed also to improve training‚ their batch processing‚ their long turn-around time
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It was in 1970 that Sanjay Gandhi envisioned the manufacture of maruti which is known popularly as the people’s car it is maruti which is known to give wheels to the nation. The first car of mauti was rolled out on Dec. 14‚ 1983 after a collaboration with Suzuki motors. Satisfaction is a person’s feeling of pleasure or disappointment resulting from a comparing perceived performance in relation to his or her expectation. If the performance falls short of expectation‚ the consumer is dissatisfied
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* 1. Company’: Maruti Suzuki India Limited (MSIL‚ formerly known as Maruti UdyogLimited) is a subsidiary of Suzuki Motor Corporation‚ Japan. MSIL has been the leader ofthe Indian car market for over two and a half decades. The company has twomanufacturing facilities located at Gurgaon and Manesar‚ south of New Delhi‚ India. Boththe facilities have a combined capability to produce over a 1.2 million (1‚200‚000) vehiclesannually.Maruti Udyog Limited (MUL)‚INDIA’s finest and Asia’s largest automobile
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as depicted below; Customer Service: In the other hand maruthi has been sought by people for its distribution and service availability across the length and breadth of the nation. “Yes‚ you can get lost in India‚ but chances are there will be a Maruti Suzuki Service Station close at hand. Wherever you go‚ across the length and breadth of this vast nation‚ our service network follows.” boasts maruthi relying on its widest service network servicing more than 40‚000 cars a day. Maruthi has been No
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