STUDY OF MARUTI SUZUKI *S.Solamalai and *Dr.N.R.V. Prabhu ABSTRACT Social networking sites allow individuals to interact with one another and build relationships. The paper analyses the changing paradigm of Social media as a marketing communication tool and highlights the importance of Social Media in building brand equity and customer relationship. The paper examines the Maruti Suzuki’s strategy of using Social media in creating awareness and preference for its Ritz car. Maruti Suzuki was
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INTRODUCTION:- Maruti Suzuki India Limited is a publicly listed automaker in INDIA. It is a leading fourwheeler automaker manufacturer in south a Asia. Suzuki Motor Corporation of Japan holds a majority stake in the company. It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India and on 17 September 2007‚ Maruti Udyog was renamed Maruti Suzuki India Limited
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Marketing Strategies of Indian Automobile Companies: A Case Study of Maruti Suzuki India Limited Dr.M.A.Lokhande1‚ Vishal Sunil Rana2 1 Prof & Head‚ Dept of Commerce‚ Dr.Babasaheb Ambedkar Marathwada University‚ Aurangabad‚ (M.S) Asst Prof & Head‚ Dept of Business Administration‚ S.S.B.T’s College of Engg & Tech.‚ Jalgaon (M.S) Emails: 1murlidhar_lokhande@yahoo.com‚ 2vishal.rana1980@yahoo.com 2 1 Corresponding Author Abstract— In today’s competitive era the word ‘Strategy’ is very
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SEGMENTATION AND SALES TREND OF MARUTI SUZUKI SUBMITTED BY: XERXES D. IRANI B.COM 3RD YEAR ROLL NO. 373 ROOM NO. 14 ACKNOWLEDGEMENT This report bears the imprint of many people and without their support it would not have existed. First of all I would like to express my sincere indebtedness and profound sense of gratitude to my parents whose support in all manners has made me capable to complete this project. I acknowledge my deepest thanks to Prof. Ms. Sumana Guha for all her care and
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global auto majors to think small‚ it is India. Until yesterday‚ all the world’s auto-manufacturers expected to create success out of their midsize products. There were as many as five players in the mid car segment and just one--the Rs 7‚956-crore Maruti Udyog Ltd (MUL)--in the small car segment. Suddenly Daewoo Motors India and Hyundai Motors India--are changing lanes midway‚ making the small car market as the pivot of their marketing strategy in India. Couple that with the fact that two domestic
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buses‚ passenger cars‚ defense vehicles‚ two-wheelers‚ etc. The industry can be broadly divided into the car manufacturing‚ two-wheeler manufacturing and heavy vehicle-manufacturing units. “The major car manufacturers in India are Hindustan Motors‚ Maruti Udyog‚ Fiat India Private Ltd.‚ Ford India Ltd.‚ General Motors India Pvt. Ltd.‚ Honda Siel Cars India Ltd.‚ Hyundai Motors India Ltd.‚ Skoda India Private Ltd.‚ Toyota Kirloskar Motor Ltd.‚ to name just a few.” * History of Automobile The
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and then Electric cars respectively. Let us take an eg. Of MARUTI SUZUKI LTD.‚ its cheapest petrol car is Maruti 800 is Rs. 201822.92 (ex showroom price Ludhiana‚ non metallic). Although production of this car has been stopped. The next cheapest car next to maruti 800 is Alto which costs Rs. 237877.05 (ex showroom price Ludhiana‚ non metallic). Still it is very cheaper as compared to Maruti Suzuki’s other fuel cars. Maruti Suzuki’s cheapest diesel car is Ritz which costs Rs. 539062.48 (ex
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A PROJECT REPORT ON “CUSTOMER SATISFACTION SURVEY.” SUBMITTED BY Mr. CHETAN S. AKHARE MBA SEM- III ACADEMIC YEAR 2013- 2014 UNDER THE GUIDENCE OF Prof-D.P.AWSARIKAR SUBMITTED TO UNIVERSITY OF PUNE IN PARTIAL FULFILLMENT OF MASTER OF BUSINESS ADMINISTRATION (MBA) THROUGH SURYADATTA INSTITUTE OF MANAGEMENT & MASS COMMUNICATION (S.I.M.M.C.) PUNE 411021.
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Special Publication 800-125 Guide to Security for Full Virtualization Technologies Recommendations of the National Institute of Standards and Technology Karen Scarfone Murugiah Souppaya Paul Hoffman NIST Special Publication 800-125 Guide to Security for Full Virtualization Technologies Recommendations of the National Institute of Standards and Technology Karen Scarfone Murugiah Souppaya Paul Hoffman C O M P U T E R S E C U R I T Y Computer Security Division Information Technology
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G.PULLAIAH COLLEGE OF ENGINEERING & TECHNOLOGY‚ KURNOOL MASTER OF BUSINESS ADMINISTRATION 2012-2013 SYNOPSIS REPORT On A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT WITH REFERENCE TO M.S.A. MOTORS‚ KURNOOL Submitted by C. VENKATA NAGA SINDOOR Roll no: 11AT1E0052 Under the guidance of K. NAGAIAH‚ MBA Assistant Professor. INDEX | 1. | Introduction
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