b. Multi-national companies 7. Maruti a case study 7.1. Profile 7.2. Maruti udyog limited 7.3. Maruti Suzuki India limited 7.4. Partner for the joint venture 7.5. Joint venture- related issues 7.6. Industrial relations 7.7. Sales of automobiles- trends in automobile sector 7.8. Maruti insurance 7.9. Maruti finance 7.10. Maruti true value 7.11. N2N Fleet
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INTRODUCTION Victory of any business rests on consumers who are willing to accept and pay for the products. The firms must be aware of what must be monitored continuously for assured success According to Phillip Kotler “Satisfaction is a feeling of pleasure (or) disappointment resulting from comparing through perceived performance in relation to his her exception”. Since customer satisfaction is an important goal of any marketing program it is necessary to establish factors which help satisfy
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Comparative Analysis for Maruti-Suzuki Ertiga Comparative Analysis for Maruti-Suzuki Ertiga Submitted by: Group 6 (Section C PGDM 1st yr) Anisha Gupta 152/2013 Hemant Tejwani 153/2013 Anmolika Dhillon 154/2013 Ravjot Singh 155/2013 Gaurav Bhudiraja 156/2013 Nitish Gagneja 157/2013 Submitted to: Prof. Shikha Singh
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EXECUTIVE SUMMARY A project report containing marketing research on “The Impact of Brand Preference among B-Segment cars on Buying behavior of customers at Belgaum city” is partial fulfillment of requirement of MBA-II semester in Belgaum Institute of Management Studies‚ Belgaum. So the need to know which is the Brand preferred and the Buying behaviour of customer‚ I collected the information by a structured questionnaire that included all the requirements what the SMPL needed and the questionnaire
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plans and strategies for growth in the future. Maruti Udyog Limited (MUL) was established in February 1981‚ though the actual production commenced in 1983 with the Maruti 800‚ based on the Suzuki Alto keicar which at the time was the only modern car available in India‚ its’ only competitors- the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point. Through 2004‚ Maruti has produced over 5 Million vehicles. Marutis are sold in India and various several other countries
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have a closed economy until 1991. By then Maruti Suzuki was the market leader of the automobile industry acquiring a market share of nearly 83.1%. But however the government decision of opening the economy in 1991 had significant affects on Indian automobile companies such as Maruti Suzuki. The main affect was the entrance of foreign competitors that made the industry very competitive and the situation made it difficult for domestic companies such as Maruti to retain its market share‚ which is clearly
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There was a time when people had to wait for over a year from the date of booking to the delivery of the new car. However‚ the increasing popularity of Maruti 800 hatchback was a warning about the impending future. Soon after‚ in the 1990s after liberalization took over the country and markets opened up to new players‚ people started buying different car models. The waning popularity of the Ambassador should
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ctLIST OF CONTENTS Chapter No | Title | Page Number | | Executive Summary | | 1 | Organizational Study | | 2 | Research methodology | | 3 | Review of Literature | | 4 | Data Analysis and Interpretation | | 5 | Findings and Suggestions | | 6 | Conclusion | | | Bibliography | | | Annexure | | LIST OF TABLES Table No: | TITLE | Page no: | 4.1 | Table showing gender of customers | | 4.2 | Table showing income level of customers | | 4.3 | Table showing
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Volkswagen entered the Indian passenger car market in 2001 by launching its car brand - Skoda. In 2007‚ two of its other brands Audi and Volkswagen‚ were also launched inIndia. Volkswagen Group India emphasized on all aspects of marketing mix including product‚ price‚ place and promotion. The company offered three brands including Audi‚ Skoda and Volkswagen that together comprised of 15 different models as of late 2009. Volkswagen Group India mainly catered to the luxury segment of the Indian car
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charts of two wheelers with Hero Honda being the key player. Bajaj by far is the number one manufacturer of three wheelers in India. Passenger vehicle section is majorly ruled by the car manufacturers capturing over 82% of the total market share. Maruti since long has been the biggest car manufacturer and holds more that 50% of the entire market. Global recession has impacted‚ the Indian automobile industry also and can be seen clearly in the sales figures of the last financial year. Even then this
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