Effect on Distribution Intensity

Only available on StudyMode
  • Topic: Maruti Suzuki, Suzuki, Sales
  • Pages : 53 (11691 words )
  • Download(s) : 5
  • Published : February 15, 2013
Open Document
Text Preview
ctLIST OF CONTENTS
Chapter No| Title| Page Number|
| Executive Summary| |
1| Organizational Study| |
2| Research methodology| |
3| Review of Literature| |
4| Data Analysis and Interpretation| |
5| Findings and Suggestions| |
6| Conclusion| |
| Bibliography| |
| Annexure| |

LIST OF TABLES

Table No:| TITLE| Page no:|
4.1| Table showing gender of customers| |
4.2| Table showing income level of customers| |
4.3| Table showing customers availed car brands | |
4.4| Table showing services preferred by customers| |
4.5| Table showing duration of usage| |
4.6| Table showing rating of showroom| |
4.7| Table showing knowledge of sales person| |
4.8| Table showing services period of Indus motors| |
4.9| Table showing satisfaction on time taken for service| | 4.10| Table showing satisfaction on service charge| |
4.11| Table showing rectification of complaint| |
4.12| Table showing timing in dealing after service| |
4.13| Table showing influencing factor of customers for buying| | 4.14| Table showing referring habit of customer| |

LIST OF GRAPHS

Table No:| TITLE| Page no:|
4.1| Graph showing gender of customers| |
4.2| Graph showing income level of customers| |
4.3| Graph showing customers availed car brands | |
4.4| Graph showing services preferred by customers| |
4.5| Graph showing duration of usage| |
4.6| Graph showing rating of showroom| |
4.7| Graph showing knowledge of sales person| |
4.8| Graph showing services period of Indus motors| |
4.9| Graph showing satisfaction on time taken for service| | 4.10| Graph showing satisfaction on service charge| |
4.11| Graph showing rectification of complaint| |
4.12| Graph showing timing in dealing after service| |
4.13| Graph showing influencing factor of customers for buying| | 4.14| Graph showing referring habit of customer| |

EXECUTIVE SUMMARY

CHAPTER ONE
ORGANIZATIONAL STUDY

1. INDUSTRY PROFILE
1.1.WORLD SCENARIO
The Indus Motor Company Limited (IMC) is a joint venture between the House of Habib, Toyota motors corporation, Japan (TMC), and Toyota Tsusho corporation (TTC) for assembling, progressive manufacturing and marketing of Toyota vehicles in Pakistan since July 1, 1990. Indus Motor Company is engaged in sole distributorship of Toyota and Daihatsu Motor Company Limited vehicles in Pakistan through its dealership network. The company was incorporated in Pakistan as a public limited company in December 1989 and started commercial production in May 1993. The shares of company are quoted on the stock exchanges of Pakistan. Toyota Motor Corporation and Toyota Tsusho Corporation have 25 % stake in the company equity. The majority shareholder is the House of Habib.

IMC's production facilities are located at Port Bin Qasim Industrial Zone near Karachi in an area measuring over 105 acres. Indus Motor company's plant is the only manufacturing site in the world where both Toyota and Daihatsu brands are being manufactured. Heavy investment was made to build its production facilities based on state of art technologies. To ensure highest level of productivity world-renowned Toyota Production Systems are implemented. IMC's Product line includes 6 variants of the newly introduced Toyota Corolla, Toyota Hilux Single Cabin 4x2 and 4 versions of Daihatsu Cuore. We also have a wide range of imported vehicles.

1.2 INDIAN SCENARIO
The automobile industry in India is the seventh largest in the world with an annual production of over 2.6 million units in 2009. In 2009, India emerged as Asia’s fourth largest exporter of automobile exporter behind Japan, South Korea and Thailand. By 2050, the country is expected to top the world in car volumes with approximately 611 million vehicles on the nation’s roads. Following economic liberalization in India in 1991,...
tracking img