and will flash its expiry date on the panel‚" LG Electronics Executive Vice President and CEO‚ Home Appliances Co‚ Moon B. Shin http://www.authorstream.com/Presentation/vikasindian001-643284-refrigerator/ Dios - capacity of about 800 liters. - luxurious refrigerators- price that lies between Rs. 80‚000 to Rs. 2‚ 50‚000 – 2006 – high end product Frost Free - capacity of about 600 liters - between Rs. 20‚000 to Rs.60‚ 000. Direct Cool - The first LG Direct cool refrigerator was put on in the year
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OneSource One-Stop Report LG Corp. 5 February 2013 OneSource One-Stop Reports for LG Corp. LG Corp. LG Twin Tower 20‚ Yeouido-Dong‚ Yeongdeungpo-Gu Seoul‚ 150721 Korea‚ Republic of Tel: Fax: 82-2-37771114 82-2-37732292 Employees: Company Type: Corporate Family: Traded: Incorporation Date: Auditor: 92 Public Parent 212 Companies Korea Stock Exchange: 05-Jan-1947 Deloitte & Touche LLP Financials in: GBP (000) 003550 Fiscal Year End: 31-Dec-2011 Reporting Currency: South Korean Won
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LG Electronics‚ a Korea electronics company headquartered in Seoul‚ South Korea. The company was established in 1958 by GoldStar Co.‚ producing radios‚ TVs and home appliances. LG was formed by the merger of two Korean companies‚ Lucky and GoldStar‚ which the name ‘LG’ was the short form of these two companies’ first alphabet. LG Corp. founder Koo In-Hwoi established Lak-Hui Chemical Industrial Corp. (now LG Chem) in 1947. The name Lak-Hui was then been pronounced as “Lucky” and in 1952 “Lucky”
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competition require continuous analysis of competing forces. Business and marketing strategies need to take advantage of opportunities and to avoid threats. Market leaders and competitors cannot fulfill their executive role unless customer’s needs and desires are understood and satisfied. Strategic marketing is creating a plan to better reach and satisfy customer while increasing profitability and productivity. Competition strategy is an important strategic planning process to help management understand
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PSZICHO- ÉS SZOCIOLINGVISZTIKA ANGOL SZAKOSOKNAK 1. The formation of psycholinguistics. A science for the study of language development‚ understanding and production. Basic terminology Classification of sciences 24 main branches (e.g. linguistics) 221 branches (e.g. applied linguistics) 1995 sub-branches {applications} (e.g. sociology) Linguistics can be: 1. theoretical or applied; 2. synchronic (descriptive) or diachronic (historical). Diachronic linguistics: 1. comparative;
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Marketing Strategy October 20‚ 2011 Question: “Identify and explain each element of the Expanded 5W Model for Customer Analysis. What role does this analysis play in an overall situation analysis? How might this model be the basis for segmentation? Which of the five do you think provide the most meaningful insight that for you to utilize to segment the mobile telephone industry? Explain. What about the industry makes your suggestion feasible and effective.” The Expanded 5W Model for Customer
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Marketing strategy: The target market of Qmobile was basically the people who wanted the latest technology at reasonable prices. Qmobile was the company which offered technology that matched android level at very low prices. Marketing Strategy of Qmobile is the reason behind its success. Qmobile has clearly understood the core market for their models. They invested a large amount on their advertising and campaigns. They used the star power to make awareness about their products in the market. They
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MARKETING STRATEGY The field of marketing strategy considers the total marketing environment and its impacts on a company or product or service. The emphasis is on "an in depth understanding of the market environment‚ particularly the competitors and customers." A given firm may offer numerous products or services to a marketplace‚ spanning numerous and sometimes wholly unrelated industries. Accordingly‚ a plan is required in order to effectively manage such products. Evidently‚ a company needs
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PGDM (Batch:2012-14/ Term-III) MARKETING MANAGEMENT-II (C-303) Session 1‚ 2&3 T- Course Overview; Introduction to Strategy Development Framework; (Finalization of C- What is our Business? (Hard Copy) groups) R- 1.Strategy as simple rules –HBR Article (Soft Copy) 2. Environmental and Internal Analysis (West et al.) Ch-3‚ pp-65-89 AR- What is Strategy? - HBR Article (Soft Copy) Session 4&5 T- Understanding Business and Marketing Objectives C- 1.Carolina Lunker Sauce (Hard Copy) 2. Glaxosmithkline:
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Early marketing strategies: Videocon offered brand at affordable cost‚ which gave strength to their marketing activities. They mapped their marketing platform and established each segment with prompt marketing communication to the customers. Their multi-brand strategy helped them present at higher-end‚ mid-end and to the lower end segments to tap huge urban and rural area. Entertainment and sports have been their major sectors for advertising and promotional strategies. With sponsorship in Cricket
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