We are planning to launch smart refrigerator in India soon that will have sensors which will read the barcode on whatever is stored in the fridge and will flash its expiry date on the panel‚" LG Electronics Executive Vice President and CEO‚ Home Appliances Co‚ Moon B. Shin http://www.authorstream.com/Presentation/vikasindian001-643284-refrigerator/ Dios - capacity of about 800 liters. - luxurious refrigerators- price that lies between Rs. 80‚000 to Rs. 2‚ 50‚000 – 2006 – high end product Frost
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FPT Greenwich UNIVERSITY July 13‚ 2012 LG Electronics Nguyen Nam Khanh ------------------------------------------------- TABLE OF CONTENTS I. Introduction 3 II. Marketing Environment 4 III. Target customers 6 IV. Marketing activities/strategies 7 V. Conclusion 7 VI. References 7 I. ------------------------------------------------- introduction LG Electronics‚ Inc. (LG) is an innovative technology company leading professional manufacture technology
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EXECUTIVE SUMMARY Refrigerators are house hold common appliances used commonly for storing perishable goods such as vegetables and for having chilled water. Currently major players in Industry are LG‚ Samsung‚ Godrej‚ Videocon‚ Whirlpool and Panasonic. LG is the market leader in the refrigerator segment followed by challenger Samsung. Panasonic sells products to a niche segment which require freezer as lower compartment. The major objective is to device a marketing strategy with clear defining
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Promotion Strategy Promotion is defined as the communication with the public in an attempt to influence them toward buying a product or services. Promotion is the broader‚ all inclusive term. Promotion‚ as a general term‚ includes all the ways available to deliver a clear‚ consistent and compelling message about the organization and its brands. Promotion has four distinct elements: advertising‚ public relations‚ personal selling and sales promotion. LG will enter new product market with very
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LG India—Approach To Rural Markets Summary From the few years‚ consumer electronic manufactures have started focusing on the rural markets for their growth and expansion. The major reasons include saturation of urban growth rate and increased contribution and higher growth rate in markets. Increase in disposable incomes due to good agricultural output‚ increase in easy financial options by banks and financial institutions‚ increased media penetration and electrification of rural areas are
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MARKETING PLAN OF LG NEW MEGA ENTERTAINMENT HOME THEATRE POWER ATOM TV SUBMITTED BY DEWESH J RR 1908 A 21 SUBMITTED TO SAVITA MAM L
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Chapter 1 AN INTRODUCTION AND COMPANY BACKGROUND LOOK AT LG ELECTRONICS LTD Consumer electronics are irresistible‚ there is nothing quite fascinating than to see someone use an electronic gadget for the first time. There is absolutely no question that consumer technology sparks imagination like nothing else. The Consumer-Electronics industry is the world of entertainment‚ communication and office products. Currently‚ the global consumer electronics industry is dominated by the South Korean‚ Japanese
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as Samsung‚ LG Electronics and SonyEricsson are rushing to introduce strategic handsets‚ aiming to win a larger chunk in the market. In the fiery competition space‚ LG Electronics has introduced its first black-label (premium label) mobile phone which called ¡§Chocolate¡¨ for the competition‚ and tried to use its new marketing strategy for spreading into a new market place that no one has took up before. This report first of all will start from over viewing LG Company and its strategy by present.
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Before refrigerators were produced‚ people were forced to cool their food with ice‚ snow‚ or nearby rivers and springs. Most people also had to can‚ salt‚ and pickle their food to preserve their meals. During these times‚ inventors were working towards the creation of the refrigerator. In 1758‚ Benjamin Franklin experimented with the effects of evaporation on temperature. With the help from chemist John Hadley‚ both men were able to find a way to drop thermometers temperature
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Page |1 LG Operations strategy Final Report Introduction Founded in 1947 as Lucky Chemical Industrial Corporation‚ they established their electronics arm‚ called GoldStar in 1958. It did a sizeable business in manufacturing radio sets and went on to make one of the first and highly selling color TVs in Asia. Domestic competition led them to restructure their operations in early 90s‚ merging the two major business heads under a new name – LG Electronics. In 2006‚ they launched the now popular “Blue
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