assigned a name for the product as “Malala”. Since the raw materials are very much available in our country‚ we have decided to give the product an indigenous image. Malala is a kind of soft drink that provides the consumers with processed green coconut water in bottles. For the marketing purpose of the product we have decided to launch three product lines. The Malala would be launched in the market at 250 ml. 500 ml. and 1 Litre bottle. We have set a reasonable price for the product so that all kinds
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FIN235 sales and marketing for financial institutions Master of Applied Finance INTRODUCTION TOPIC 1 TOPIC 2 TOPIC 3 TOPIC 4 TOPIC 5 TOPIC 6 TOPIC 7 TOPIC 8 TOPIC 9 INTRODUCTION DISCLAIMER These materials are issued by Kaplan Higher Education on the understanding that: 1. Kaplan Higher Education and individual contributors are not responsible for the results of any action taken on the basis of information in these materials‚ nor for
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After-sales services: A rising revenue model? Posted On May 16th‚ 2009 By Srabani Sen When Sinee Electronics shifted base from Thane to Delhi‚ it installed 16 UPS and four inverters to run its office. A popular brand‚ which provided both UPS and inverters‚ was very prompt in delivering the products and installing them. Not only that‚ the two servicemen who had visited the site to install the machines‚ spent a full day in explaining the On the other hand‚ good customer service often isn’t good
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Brand Positioning Submitted by: Rishi Dewan PGDM-Marketing (DCP) IMT Ghaziabad Contents Introduction 2 Process of Positioning 3 Strategies of Positioning 5 Positioning by Product attributes 5 Positioning by Quality 5 Positioning by Price 6 Positioning by User Category 7 Positioning by Use 8 Positioning by Competitor 9 Positioning by Celebration 10 Positioning Errors: 11 1. Under-positioning 11 2. Over Positioning 11 3. Confused positioning 12 4
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AUSTRALIAN ECONOMY 2.3 AUSTRALIAN NATURAL 2.4AUSTRALIAN TECHNOLOGICAL 2.5AUSTRALIAN POLITICAL 2.6 AUSTRALIAN CULTURAL…………………….. 3. MARKETING ANALYSIS 3. CONCLUSION…………………………………………… 4. REFERENCES…………………………………………… 1. AUSTRALIAN FAVOURITE CEREAL PTY. LTD. Australian Favourite Cereal has been producing‚ manufacturing and distributing their products since January 1980. Australian Favourite Cereal Pty Ltd introduced to Australia by Mrs. Arzu Eroglu‚ who migrated to the country with
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is one of the main objectives of advertising and promotion. When people think of examples of a product type or category‚ they usually think of a limited number of brand names. Examples- a) The term googling describing the act of online searching. b) Very few people realize that "Band-Aid" is a specific brand of first-aid adhesive bandage‚ and they refer to all such items by that name even if it is a different brand. c) Xerox is often used in case of copying. 3. Perceptual mapping-
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startup costs. Overview Sales and Marketing There are 20 sales regions within the continental United States for NatureWay incorporated. Each region has approximately 30 sales representatives‚ as well as one regional sales manager per region. Each sales person uses a computer terminal to retrieve data for each assigned customer account. Sales representatives are responsible for maintaining data about sales‚ advertising expenses‚ customer shelf space for NatureWay products and promotional campaigns
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Individual Project: Calbee Potato Chips (FMCG) (a) Define Category: Category for Calbee potato chip would be Product Category and the product falls under potato chip snack industry. This report will be specifically be looking at only the potato chip snack industry and will be observing other competing products with same features. Additionally‚ no other snack industries will be discussed in this report; such as‚ apples‚ pies and cakes etc. When observing the snack market‚ potato chips can form
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The Difference Between Sales and Marketing [pic] [pic] Many people mistakenly think that selling and marketing are the same - they aren’t. You might already know that the marketing process is broad and includes all of the following: 1. Discovering what product‚ service or idea customers want. 2. Producing a product with the appropriate features and quality. 3. Pricing the product correctly. 4. Promoting the product; spreading the word about why customers should buy it. 5. Selling and
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selling of goods and services online. People use ecommerce to describe a purchase when the payment is been made online. A sale on internet is increasing now a day as the customer takes the advantage of low prices by the wholesaler retailing the product. E commerce also include the entire process of developing ‚ marketing‚ selling‚ delivering‚ servicing and paying for product and service. Modern Ecommerce typically uses the WWW at least at one point in transaction although it may include a wide
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