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Marketing for Cereal Product

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Marketing for Cereal Product

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AUSTRALIAN FAVOURITE CEREAL

TABLE OF CONTENTS

1. ABOUT AUSSIE CEREAL

2. MACRO ENVIRONMENT
2.1 AUSTRALIAN DEMOGRAPHIC
2.2 AUSTRALIAN ECONOMY
2.3 AUSTRALIAN NATURAL
2.4AUSTRALIAN TECHNOLOGICAL
2.5AUSTRALIAN POLITICAL

2.6 AUSTRALIAN CULTURAL……………………..
3. MARKETING ANALYSIS

3. CONCLUSION……………………………………………

4. REFERENCES…………………………………………… 1. AUSTRALIAN FAVOURITE CEREAL PTY. LTD.

Australian Favourite Cereal has been producing, manufacturing and distributing their products since January 1980. Australian Favourite Cereal Pty Ltd introduced to Australia by Mrs. Arzu Eroglu, who migrated to the country with her family in 1973 from Turkey. She has started buying a special harvesting farm machine which arrived in Australia the same year in order to set up.

Australian Favourite breakfast cereal became very popular, when demands increased with the breakfast cereal products and successfully captured the Australian market as the Australian society acknowledged the importance in the health of natural nitrous fibre diets in daily life, at which time a new plant was established in Brisbane and Queensland which commenced in May 1981.

The purpose of this assignment; analyse impact sales of changing existing aspects of the Macro Environment as listed below;

• Demographic
• Economic
• Natural
• Technological
• Political
• Cultural

2. MACRO ENVIRONMENT

2.1 DEMOGRAPHIC ENVIRONMENT:

Australia is one of the world’s sixth largest countries but smallest continent. Australia has 6 states and two territories and 700 local government authorities. Despite the wide spaces Australians are mostly big Cities. More than 80% lives in big coastal cities, although all states and territories experienced positive population46% and 54% respectively growth in 2010. The estimated population of Australia is currently 22,407.700 and is expected to be increase by 1.6% per year....

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