Nature Way Sales and Marketing
IS535 Research Project
June 12, 2011
Keller University of Management
Executive Summary The following proposal is an attempt to suggest a change in the current business structure and information technology being used by NatureWay yogurt Incorporated.
This proposal examines the problems with the current systems and attempts to make a recommendation that will increase efficiency in its business, as well as introduces new technological possibilities for maximum efficiency. It also shows that these changes will also reduce the amount expenses incurred by the company such as employee expense, and postal expenses.
This proposal also present new technologies that may be utilized while focusing on minimal startup costs.
Overview
Sales and Marketing
There are 20 sales regions within the continental United States for NatureWay incorporated. Each region has approximately 30 sales representatives, as well as one regional sales manager per region. Each sales person uses a computer terminal to retrieve data for each assigned customer account.
Sales representatives are responsible for maintaining data about sales, advertising expenses, customer shelf space for NatureWay products and promotional campaigns on these local terminals.
Each representative is currently placing orders for their customers by writing up hardcopy tickets for ordering products, then sending those tickets to headquarters for verification at the headquarters facility. These tickets are either sent through the postal system, or in some cases, faxed to headquarters.
All of the customer accounts are stored in the corporate mainframe.
Headquarters
The headquarters of NatureWay is based in Danbury Connecticut where the majority of administration decisions are made. Once the requests are received at headquarters from the regional sales representatives, customer credit information is verified, and orders are verified or rejected.
There are approximately 20 workers that sort and enter 500,000
June 12, 2011
Keller University of Management
Executive Summary The following proposal is an attempt to suggest a change in the current business structure and information technology being used by NatureWay yogurt Incorporated.
This proposal examines the problems with the current systems and attempts to make a recommendation that will increase efficiency in its business, as well as introduces new technological possibilities for maximum efficiency. It also shows that these changes will also reduce the amount expenses incurred by the company such as employee expense, and postal expenses.
This proposal also present new technologies that may be utilized while focusing on minimal startup costs.
Overview
Sales and Marketing
There are 20 sales regions within the continental United States for NatureWay incorporated. Each region has approximately 30 sales representatives, as well as one regional sales manager per region. Each sales person uses a computer terminal to retrieve data for each assigned customer account.
Sales representatives are responsible for maintaining data about sales, advertising expenses, customer shelf space for NatureWay products and promotional campaigns on these local terminals.
Each representative is currently placing orders for their customers by writing up hardcopy tickets for ordering products, then sending those tickets to headquarters for verification at the headquarters facility. These tickets are either sent through the postal system, or in some cases, faxed to headquarters.
All of the customer accounts are stored in the corporate mainframe.
Headquarters
The headquarters of NatureWay is based in Danbury Connecticut where the majority of administration decisions are made. Once the requests are received at headquarters from the regional sales representatives, customer credit information is verified, and orders are verified or rejected.
There are approximately 20 workers that sort and enter 500,000