Nike Swot Analysis Strengths * A very professionally competitive company. * Has ownership of no physical factories so production can be moved to a more cost effective location when necessary. * Very well branded among consumers. * Offers their products worldwide. * Have offices in forty five different countries. * Fortune 500 company. * Employs over thirty thousand people across the world. * Has a very strong marketing campaign that increases brand familiarity.
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Academic year: 2014/2015 Course: Market research 2 Assignment title: Nike Internet Analysis Lecturer: Sebastiaan Boussauw Undersigned declare(s) : - to be the original author(s) of the attached document; - to agree with the content of the attached document; Names: Emmanuel Oni Date : 12th March 2015 Overview Bill Bowerman and Phil Knight established the American conglomerate Nike on 25th January 1964. Originally the company was called Blue Ribbon Sports‚ Inc. as
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Principles of Marketing Principles of Marketing TABLE OF CONTENTS TABLE OF CONTENTS INTRODUCTION 3 The Story So Far 3 MARKETING ORIENTATION 3 Types of Orientation 4 COMPETITIVE ADVANTAGE 7 Porter’s five forces 7 Porter’s Generic Strategies 9 The MARKETING MIX 11 Product 11 The Ansoff Matrix 13 BCG Matrix 14 Product Life Cycle 16 Price 19 Nike’s pricing Strategies 20 Price versus Promotion Matrix 21 Price versus Quality Matrix 22 Place (Distribution) 23 Nike -Direct
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DISTRIBUTION 4.1. Yes‚ I think that Nike Inc. Is strategically located. 4.1.1. Distribution Channels 4. I would recommend Nike Inc. to use intensive distribution i.e. Nike inc. would sell to Wholesaler; who then sell to retailer in bulks‚ and the retailers would sell to consumers e.g. Nike Inc. would sell to Nike Factory (Wholesaler) -> Edgars/ Sports Scene (retailers) -> Consumers. 4.1.2. Marketing Intermediaries 5. There are various intermediaries that Nike Inc. uses but I think ‘Franchising’
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To describe how marketing techniques are used to market products Apple. Apple Inc. is an American multinational corporation headquartered in Cupertino‚ California‚ that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod media player‚ the iPhone smartphone‚ and the iPad tablet computer. Apple uses the marketing technique of line extension and new brands a lot by using this keep
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The 4P’s Of Nike Marketing Plan (i) Product • Nike offers a wide range of shoe‚ apparel and equipment products‚ all of which are currently its top-selling product categories. • Nike started selling sports apparel‚ athletic bags and accessory items in 1979. Their brand Cole Haan carries a line of dress and casual footwear and accessories for men‚ women and children. • Nike’s foremost focus is athletic footwear and apparels designed for sports and everyday usage with the brand name. • The production
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1.- Scott Bedbury‚ ex gerente de marca de Nike‚ cree que el psicólogo humanista del siglo veinte Abraham Maslow ofrece el modelo más relevante para los consumidores más matizados de hoy. El dice que el comportamiento y el emplazamiento de marca de hoy deben reflejar un entendimiento de los asuntos psicológicos más profundos que Maslow puso en el vértice de su pirámide de necesidades. Relacione el modelo de Maslow con la marca Nike y su estrategia de comunicación. La teoría de la pirámide
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Xiaoming Xu Our main strategy of Nike is to maintain Nike’s market leadership. When Nike was introduced in 1990‚ Nike focused on marketing strategies and product offering through product differentiation. Till now‚ Nike currently owned 47% of the market share on the market because of its business strategies to achieve the success. It is very competitive in this industry like Puma‚ Adidas‚ New balance and so on. However‚ Every business has its own set of guidelines‚ processes and business cycle
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MKT 200: Group Project (Fall 2012) The group project will be in the form of BUSINESS REPORT of 4‚000 - 6000 words. While the format may normally be a business report‚ it is important that you read the following carefully and in consultation with your faculty decide on the best format to use in the work. In Marketing there are no "model answers" to situations and thus there is not a single correct way of dealing with the topic that you choose. The distinction between a good answer and one that
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Dedication This project is the effort of our whole group and we are dedicating this project to our Principles of Marketing’ instructor Sir Shoaib Muhammad Acknowledgement With the core of our heart we are thanks ALLAH for his blessing on us‚ and for giving this opportunity to learn‚ after that we gratefully thanks to Mr. Shehzad Iqbal who is sales officer in Akhlaq Furniture‚ for letting us do our analysis and to let us experience about the marketing plan that Akhlaq
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