PREFACE This is an assignment on the marketing plan of Maggi Noodles in India. This project focuses on the marketing plan of the product. It also includes information about the product and its company. This assignment help in knowing Maggi as a product and the marketing plan use by the company to gain competitive advantage over other competitor. ACKNOWLEDGEMENT We owe a great thanks to many people who helped us and supported us during the assignment. Our deepest thanks to our lecturer‚ Prof. Sharif
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RAHAYU NINGTYAS STUDENT’S NUMBER : 1111014000054 CLASS : 4B INSTANT NOODLES Did you ever eat instant noodles?. It is cheap‚ delicious‚ easy to get‚ and available in various flavours‚ and also it is very familiar for Asian people. In urban lifestyle which is people has little time to do something‚ they usually choose this food to eat‚ and they serve noodle as a main course. But did you ever know that instant noodles contain dangerous chemicals for its main ingredient which are causing serious
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* 1. MAGGI * 2. • Maggie had merged with Nestle family in 1947.• Maggi Noodles was first launched in India in Delhi in January 1983 by Food Specialties Ltd (associated with Nestle).• Initial Strategies of Maggi.• Maggi has faced lot of hurdles in its journey in India.• The basic problem the brand faced is the Indian Psyche.• Initially Nestle tried to position the Noodles in the platform of convenience targeting the working women.• However‚ the sales of Maggi was not picking up despite of heavy
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FINAL STEPS 1. Update your methodology section. 2. Once your data is in‚ close it in Qualtrics. 3. Export your data to SPSS and proceed to clean (see Workbook‚ SPSS I) • Check for skip pattern violations • Code verbatims • Categorize numbers (if needed) 4. Import data back to Qualtrics if changes were made. 5. Create cross-tabs in Qualtrics (see Workbook‚ SPSS I) • Demographics are banners‚ other questions are stubs • Click “Data Options.”
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Current Marketing Situation 1.1 Introduction to Noodle Market 1.2 Introduction to Maggi Noodles 1.3 SWOT Analysis 1.4 STPD Analysis 1.5 BGC Matrix 1.6 Michael Porters’s Five Forces Model 1.7 Brand Recall Value & Future Trends 2.0 Marketing Strategy 2.1 Marketing Targets from the financial year 2008-2009 2.2 The 4 P’s 2.2.1 Product 2.2.2 Promotion 2.2.3 Price 2.2.4 Place 2.3 Marketing Research 3.0 Marketing Budget 4.0 Implementation Controls 1.0 Current Marketing Situation
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Polytechnic University of the Philippines College of Science Department of Food Technology Sta. Mesa‚ Manila Food Quality Assurance HACCP plan for Cup Noodles Beef flavor (Local Trade) Proponents: Difuntorum‚ Nicole Kyra B. Ostaga‚ Kevin V. Santiago‚ Honey Grace M. Sarne‚ Marah Danica C. Tabor‚ Genevieve D. BSFT 3-1D Prof. Ana. Maria Espiritu October 9‚ 2014 Facility HACCP Team Team Member Name Position HACCP Team Role Signature Difuntorum‚ Nicole Kyra B. Quality Assurance Manager Member Ostaga
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Maruchan Instant Lunch Vs. Nissin Cup Noodles What is Instant Ramen Noodles? Instant noodles were invented by Momofuku Andō‚ who was also the founder of Nissin. Instant noodles are pre-cooked noodles that are dried and packaged. They usually come with seasoning oil. Some Instant Noodles also come with dehydrated vegetables or powdered meat such as beef or chicken. Instant noodles are usually prepared by boiling in water for about 2-4 minutes. These noodles are considered as junk food. This product
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Instant Noodles The Chinese travel industry boomed in the late 1980’s‚ when midlevel managers‚ students‚ and elderly people traveling both for business and for pleasure. However with airports and train stations packed‚ there were no catering services in place to feed hungry travelers – only restaurants that closed early and hot water. Recognizing an opportunity‚ Tingyi sold noodles in Styrofoam bowls providing plastic utensils and packaged seasonings at the same time. Muscling its way into the
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ITS BACKGROUND A. INTRODUCTION Instant noodles‚ a steamed and deep-oil fried noodle that is also known as ramen in Japan and ramyon in Korea‚ originated in Japan in the 1950s and are currently produced in over 80 countries. As of 2008‚ approximately 93.6 billion servings of instant noodles have been consumed worldwide. Chinese consumed 45.2 billion packages of instant noodles in 2008‚ representing 51% of the global consumption of instant noodles‚ whereas Indonesians consumed 13.7 billion packages
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Maggi losing instant noodles market share in India to new entrants * NEW DELHI: Maggi instant noodles‚ foods major Nestle’s flagship brand that has dominated the Indian instant noodles market for nearly three decades‚ is losing market share on a monthly basis to newer entrants such as GlaxoSmithKline’s (GSK) Horlicks Foodles‚ Hindustan Unilever’s (HUL) Knorr Soupy noodles‚ Big Bazaar’s Tasty Treat‚ Top Ramen and several other smaller players‚ according to data by market research firm Nielsen
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