This is an assignment on the marketing plan of Maggi Noodles in India. This project focuses on the marketing plan of the product. It also includes information about the product and its company. This assignment help in knowing Maggi as a product and the marketing plan use by the company to gain competitive advantage over other competitor.
We owe a great thanks to many people who helped us and supported us during the assignment. Our deepest thanks to our lecturer, Prof. Sharif Memon for giving us this opportunity of doing this assignment. We would also thank our Institution and our faculty members without whom this assignment would have been a distant reality. We also extend our heartfelt thanks to our group members.
CHAPTERS| TOPIC| PAGE NO.|
1| Executive Summary| 04|
2| Situation Analysis| 05|
3| Market Need and Opportunity| 07|
4| Issues and challenges| 07|
5| Objectives| 08|
6| Marketing Strategies| 10|
7| Target Market| 10|
8| Positioning| 11|
9| Marketing Mix| 11|
10| Review & Control| 13|
11| Contingency Plan| 13|
1. EXECUTIVE SUMMARY
Nestle India is a subsidiary of Nestle S.A. of Switzerland. With six factories and a large number of co-packers, Nestle India is a vibrant Company that provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction. The company is known for its brands in the Milk Products & Nutrition, Prepared Dishes & Cooking Aids, and Chocolates & Confectionery segments.
Nestle leads the value sales of noodles in India with a market share of 79.3%. A testament to Nestle's domination of the sales of plain noodles is the fact that for its instant noodles brand Maggi, among all its global offices, India accounts for the highest level of volume sales for the company.
This marketing plan analyses the current marketing mix of Maggi Noodles, studies the popularity of the two new health variants Vegetable Atta and Dal Atta Noodles and makes suggestions with regard to introducing a new brand “Cup O Maggi” in the cup noodles segment.
2. SITUATION ANALYSIS
Nestle’s Maggi noodles is the leading brand in the instant noodles segment in India, enjoying a market share of 79.3%. The brand has grown to an estimated Rs 200 crore & contributes to around 10% of Nestle India’s top line. Being the pioneer in the noodles market has given it a first mover’s advantage over other brands. Maggi has regularly come up with new flavors and has recently launched two variants- Vegetable Atta and Dal Atta noodles, catering to the increasing demand for healthy snacks. As per the company 4c analysis are on customer, competitor, company, and context.
Maggi noodles was introduced in the market in late 90’s in India as a product of Nestle a Company that provides consumers in India with products of global standards and it is available in almost all the part of India as well in all shops and has a high market demand mainly among children and youngster. It is one of the products which are easy to cook and good to eat, so it satisfied all the age group people. Competitors
Maggi is one of the known brands in India and has a high demand in the market earning high profit because of which it is the leading competitor among others like sunfeast of I.T.C ,Top ramen and many others, after detail analysis nestle has identify that Maggi has created an image in the minds of their customers which provide competitive advantage over others. Company
Nestle Maggi company is one of the largest company with an annual turnover of 45.48 billion ,maggi is available in many size ,shape and flavors Maggi chota pack conveniently priced at Rs 5 for 50gms. To magi family pack price rs 80 for 400 gms. Context
The annual production of Maggi in India is over 71.66 tons, due to its high demand the production is very...