FINAL REPORT ICBM 503 Marketing Management Topic: My Sweeties (Dessert Buffet Restaurant) Submitted To: Dr.Dissatat Prasertsakul Prepared by: Nicharat Kanjanahaluetai 5338882 Chuchai wongtaweerat 5338888 Araya Gerabun 5338889 Keerati Mahapluerkpong 5338893 Tatchapol Jira-alongkorn 5338904 Khanangrat Rattanadhornchareonchai 5338906 Table of Contents 1. Executive Summary 3 2. Situation Analysis 4 2.1. Market Demographic 4 2.2. Market Demands 5 2.3. Product Life Cycle 6 2.4. SWOT Analysis 9
Premium Marketing
Marketing Plan: The Tea Shop 1.0 Purpose and Mission 1.1 Purpose of the Marketing Plan This marketing plan for the Tea Shop in Spain is produced to review the future of the business. In this plan‚ strategies are identified for the growth of the business considering opening new lines of business such as distribution of tea in top-of-the-range restaurants and hotels and also opening new shops in other countries. 1.2 Mission Statement Tea is one
Premium European Union Tea Spain
Marketing plan for coffee shop. I would like to propose a marketing plan for opening a coffee shop in the city of Moscow. Over the past two or three years‚ a coffee shop in Russia managed to grow in a socio-cultural phenomenon: at once there was like a house of cards‚ the Soviet culture of consumption of coffee. The drink was no longer just a utilitarian morning stimulant and has a satellite pastime very European style: the windows from floor to ceiling‚ special atmosphere‚ soft music‚ dozens
Premium Coffee Starbucks
The Marketing Plan for Tea Tree Concealer (THE BODY SHOP) Module Code/Name: BUS4005 / Marketing Date of Submission: 5th December 2012 ------------------------------------------------- Executive Summary Concealer is very popular and its market growth stable because of concealer is very useful to cover the imperfection on the skin. The Body Shop’s Tea Tree Concealer‚ which launched in 2009‚ is this marketing plan’s character. Tea Tree Concealer is a handy portable stick to conceal
Premium Marketing Human skin color Skin
keeps information readily available to those who are seeking different products for their living room. Developing a website will increase the company profile by promoting its product in the media most appropriate to its customers. 1. Current Marketing Situation: There is a proverb “Old is gold”. Our company cares for those who want to keep traditional and antique essence in their lifestyle and home decoration. Bangladesh is rich in culture and has a rich tradition of music‚ art‚ drama‚ movie
Premium Marketing
Memo to: from: subject: Business Plan for Room For Dessert Date: [ 21.09.2010 ] In this memo I summarize my analysis of the business plan for Room for Dessert (RFD) and evaluate if the proposed venture represents a good investment opportunity. My analysis focuses on the fit between the people and the opportunity only. Successfully building a multi unit restaurant chain demands a team of people with considerable industry experience and execution skills. The people behind RFD have a deficiency
Premium Management Strategic management Team
been a specialty retailer for the last 10 years. Our current product line includes large and small breed dogs‚ pet food‚ supplies‚ grooming products‚ toys‚ and vitamins. Changes in the external environment called for Pet Market to develop a new marketing strategy. Pet Market conducted a SWOT analysis and performed quantitative research to identify areas of opportunity. The results helped us decide on these strategic changes: 1) eliminate large breed dog inventory (only sell small breed dogs)‚ 2)
Premium Marketing
Internet Coffee Shop Marketing Plan JavaNet Internet Cafe Executive Summary 1.0 Executive Summary The goal of this marketing plan is to outline the strategies‚ tactics‚ and programs that will make the sales goals outlined in the JavaNet business plan a reality in the year 1999. JavaNet‚ unlike a typical cafe‚ provides a unique forum for communication and entertainment through the medium of the Internet. JavaNet is the answer to an increasing demand. The public wants: (1) access to the methods
Premium Coffee Starbucks Coffeehouse
Sharon Mead Engl 1301.40707 Summer 2013 Essay 2 Just Desserts If you asked what my favorite food would be‚ I would ask could I possibly choose a dessert‚ because my favorite food no matter what will always be something that’s rich in sweetness in flavor. It has to be filled with sugary goodness and gooey chocolate centers also it has to make me savor each bite as if it were my last. If you would give me the choice I’d certainly pick German Chocolate Cake‚ for multiple reasons including the ones
Premium Cake Olfaction Taste
other coffee shops because we will have really low priced coffee ‚ freshly baked goods and a great peaceful atmosphere. Our target for The Coffee Shop is to offer low priced coffee and baked goods for the college aged adults so they wouldn’t have to go off campus to get great tasting coffee for around ten or eleven dollars for just a cup of coffee. All of out products will be at a low price nothing more than five dollars. We plan on having a high number of sales due to our low prices. We plan on advertising
Premium Coffee Cooking Price