TABLE OF CONTENTS 1. EXECUTIVE SUMMARY..………………………………………………………….…2 2. INTRODUCTION 1. Markets for various categories: The Liquid Handwash…………………………........2 3. MARKETING STRATEGY 1. Strategies and Objectives……………………………………………………………..3 2. SWOT Analysis………………………………………………………………….…...3 3. Situational analysis…………………………………………………………….…......4 4. Competition analysis………………………………………………………………....5 5. Players in the Market………………………………………………………………...6 6. Communication………………………………………………………………………7
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INTRODUCTION * Dettol was first used in leading UK maternity hospital in the early 1930s. Shortly thereafter‚ in 1933‚ with the endorsement of medical profession‚ Dettol was launched to the general public. * Dettol is a brand of Reckitt Benckiser and has stood for its trusted production in India since 1930. * The brand is endorsed by the Indian Medical Association and has been voted among India ’s Most Trusted Brand in recent years. * Reckitt Benckiser (India) Limited‚ formerly
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named “Z Clean Hand wash” in a growing market. Though Lifebuoy Hand wash (A product of Unilever) is the current market leader‚ and there’s more competitors like Dettol Hand wash (Reckit Benkiser)‚ Savlon Hand washing Liquid (ACI) and Sepnol Hand wash (Square Toiletries ltd.)‚ we can compete because our hand washing products offer a distinctive blend of quality‚ features‚ benefits‚ service and value based pricing. We are aiming several segments in the consumer and business market. Our plan is to capture
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Demonstrative Speech: Hand Washing Introduction I. Attention getter – Hand washing is a task that we perform on a daily basis‚ but it is often times taken for granted. Many of us do not wash our hands the proper way‚ and many of us do not wash our hands as often as we should. II. Reason why hand washing is so important a.i. “80% of all infections are transmitted by human hands” (Fudin‚ 2011). a.ii. “Each year‚ 40 million Americans get sick from hand-borne bacteria‚ and 80‚000 of these people
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Dettol Brand is strongly positioned in the market as “The best killing germs antiseptic”. It is market leader and it has strong credibility and trust‚ it’s a top of mind in its category and it has two value propositions: functional (protection for germs and killing wounds) and emotional (love and care from a mother taking care of her child). This emotional campaign was supported with a strong advertising campaign where a mother is shown reading a letter from her son who is in a boarding school
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Improving Hand Hygiene Compliance in Healthcare Olga Norka Ambria College of Nursing Abstract Hand washing hygiene is a single and the most important method of prevention of pathogenic microorganisms transmission. Proper hand hygiene is a fundamental condition of patient safety in health care settings. Ideally every health care
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Market leader‚ Listerine‚ Oral-B. -Purpose of the proposal is to recommend marketing and promotional campaigns to effectively launch our latest product‚ non-alcohol Maxi-Fresh Mouthwash. 2.0 TARGET MARKET 2.1 Market Segmentation:- 2.1.1 Geographic:i) East and West Malaysia 2.1.1 Demographic: i) Age 6- 44 years ii) Children and Malay Muslim. 2.1.2 Socioeconomici) Income‚ 2.2 Target Market: - 2.2.1 Differentiated Marketing: i)Malay Muslim‚ Middle-income group‚ health conscious‚ looking for non-alcohol
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According to the CDC‚ frequent hand washing is the single most important procedure for reducing the transmission of potentially infectious agents. Hand washing‚ this process should be practiced by everyone. I learned the proper way to wash my hands in nursing school. Hands should be washed frequently‚ during the day. Hands should be washed after using the restroom. I want everyone to know the proper way to wash their hands as it will cut down on the spread of colds and other viruses.
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HYGIENE 38% 4. DETTOL• As the worlds leading brand of antiseptics and a trusted champion of family health‚ Dettol products offer a high standard of germ kill and are recommended by healthcare professionals for their proven ability to keep families healthy.• The brand has stayed contemporary through the launch of new products and offered consumers a breadth of products across categories that can help protect them from germs.• These include bar soaps‚ hand sanitizers‚ liquid hand washes‚ shower gels
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Executive Summary Twin Cities Car Wash will be the go to car wash for the Apple Valley‚ MN area. The car wash options in the area leave much to be desired and Twin Cities Car Wash will be looking to fill that void. No longer will customers have to wait in line at single‚ automatic washes for a less than stellar wash. Twin Cities Car Wash will offer multiple wash bays that will use top of the line soaps and materials that will leave vehicles spotless. A separate wash bay for boats and recreational
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