Dettol
1. Usage of the brand DETTOLgives rise to manyemotions in the consumers’ minds. Frommaking them feel safe and secure about thewell‐being of their family to making the motherfeel that she has done the best for herfamily, the brand evokes positive imageries andemotions. Thus, it is only fitting that the brand’stagline says ‐ Be 100% Sure.
2. Reckitt Benckiser• Reckitt Benckiser plc is a British multinational consumer goods company headquartered in Slough, United Kingdom.• Formed in December 1999 from the merger of Reckitt & Colman plc and Benckiser N.V.• It has operations in over 60 countries and its products are sold in over 180 countries.• Reckitt Benckiser is listed on the London Stock Exchange It had a market capitalisation of approximately £23.2 billion as of 23 December 2011, the 20th-largest of any company with a primary listing on the London Stock Exchange• Reckitt Benckiser owns a wide range of household brands in five main areas.
3. CATEGORY PERFORMANCE FOOD PHARMA 4% 8%PORTFOLIO BRANDS HEALTH 8% 21% HOME 21% HYGIENE 38%
4. DETTOL• As the worlds leading brand of antiseptics and a trusted champion of family health, Dettol products offer a high standard of germ kill and are recommended by healthcare professionals for their proven ability to keep families healthy.• The brand has stayed contemporary through the launch of new products and offered consumers a breadth of products across categories that can help protect them from germs.• These include bar soaps, hand sanitizers, liquid hand washes, shower gels and antibacterial wipes.
5. PRODUCTS UNDER DETTOLANTI SEPTIC LIQUID:Oldest and most popularProduct by dettol.SOAP: Includes many variants such asOriginalSkincareCoolRe-energize
6. HANDWASH: Liquid Hand wash withantibacterial properties available in :OriginalSkincareSensitiveFreshNO TOUCH HAND WASH: The No-Touch dispenser automatically senses your hands and dispenses an adequate amount of liquid soap.Available in:CucumberOriginal
7. BODYWASH:
2. Reckitt Benckiser• Reckitt Benckiser plc is a British multinational consumer goods company headquartered in Slough, United Kingdom.• Formed in December 1999 from the merger of Reckitt & Colman plc and Benckiser N.V.• It has operations in over 60 countries and its products are sold in over 180 countries.• Reckitt Benckiser is listed on the London Stock Exchange It had a market capitalisation of approximately £23.2 billion as of 23 December 2011, the 20th-largest of any company with a primary listing on the London Stock Exchange• Reckitt Benckiser owns a wide range of household brands in five main areas.
3. CATEGORY PERFORMANCE FOOD PHARMA 4% 8%PORTFOLIO BRANDS HEALTH 8% 21% HOME 21% HYGIENE 38%
4. DETTOL• As the worlds leading brand of antiseptics and a trusted champion of family health, Dettol products offer a high standard of germ kill and are recommended by healthcare professionals for their proven ability to keep families healthy.• The brand has stayed contemporary through the launch of new products and offered consumers a breadth of products across categories that can help protect them from germs.• These include bar soaps, hand sanitizers, liquid hand washes, shower gels and antibacterial wipes.
5. PRODUCTS UNDER DETTOLANTI SEPTIC LIQUID:Oldest and most popularProduct by dettol.SOAP: Includes many variants such asOriginalSkincareCoolRe-energize
6. HANDWASH: Liquid Hand wash withantibacterial properties available in :OriginalSkincareSensitiveFreshNO TOUCH HAND WASH: The No-Touch dispenser automatically senses your hands and dispenses an adequate amount of liquid soap.Available in:CucumberOriginal
7. BODYWASH: