American Greetings Corporation: Market Analysis
MARKET ANALYSIS
Table of Contents Page
1.0 Company Overview 03
2.0 Business Segments and Company Products 03
3.0 Market Definition 04
3.1 Market Codes 04
3.2 Market Price and Greeting cards sales by category 04
3.3 Market Value 05
3.4 Market Forecast 06
3.5 Company Financials 07
3.6 Market Segmentation 07
3.7 Competitive Landscape & Market Share 09
4.0 Market Structure-Porter's Five Forces 10
4.1 Bargaining Power of Buyers 10
4.2 Power of Suppliers 11
4.3 Value Chain and Product Cycle 12
4.4 Threat of New Entrants 13
4.5 Threat of Substitutes 14
4.6 Competitor Rivalry 14
4.7 PEST 14
5.0 Market Demand Drivers 16 …show more content…
Greeting cards, gift wraps, party goods, candles, balloons, stationery and giftware are manufactured and sold by American Greetings and/or its subsidiaries in the United States and through out the world, primarily in Canada, the United Kingdom, Mexico, Australia, New Zealand and South Africa. American Greetings is headquartered in Cleveland, Ohio and employs approximately 26,900 employees worldwide.
The major domestic greeting card brands are Carlton, American Greetings and Gibson. American Greetings Corporation services approximately 70,000 retail stores in the United States and 125,000 worldwide.
As of February 28, 2005, the corporation also owned and operated 542 card and gift shops throughout North America. The corporation's fiscal year ends in …show more content…
distributes supplemental educational products.
Design licensing and Character licensing are primarily done by another subsidiary AGC Inc. and Those Characters From Cleveland Inc. respectively.
The Hatchery, LLC, another subsidiary, also develops and produces original family and children's entertainment for all media.
Chairman Morry Weiss and his family control 25% of American Greetings' voting power. Weiss stepped down as CEO in 2003, but remains on the board. His sons, Zev and Jeff, have taken on the roles of CEO and president, respectively.
2.0 Business Segments and Company Products:
The main four Business Segments are Social Expressions Products, Retail Operations, AG Interactive and Non Reportable Operating Segments.
The main products are the following:
Everyday and Seasonal Greetings Cards (Brands: American Greeting, Carlton, Gibson, John Sands, Plus Mark)
Digital and Mobile Products (E-cards and Wireless content)
Specialty Products
Table of Contents Page
1.0 Company Overview 03
2.0 Business Segments and Company Products 03
3.0 Market Definition 04
3.1 Market Codes 04
3.2 Market Price and Greeting cards sales by category 04
3.3 Market Value 05
3.4 Market Forecast 06
3.5 Company Financials 07
3.6 Market Segmentation 07
3.7 Competitive Landscape & Market Share 09
4.0 Market Structure-Porter's Five Forces 10
4.1 Bargaining Power of Buyers 10
4.2 Power of Suppliers 11
4.3 Value Chain and Product Cycle 12
4.4 Threat of New Entrants 13
4.5 Threat of Substitutes 14
4.6 Competitor Rivalry 14
4.7 PEST 14
5.0 Market Demand Drivers 16 …show more content…
Greeting cards, gift wraps, party goods, candles, balloons, stationery and giftware are manufactured and sold by American Greetings and/or its subsidiaries in the United States and through out the world, primarily in Canada, the United Kingdom, Mexico, Australia, New Zealand and South Africa. American Greetings is headquartered in Cleveland, Ohio and employs approximately 26,900 employees worldwide.
The major domestic greeting card brands are Carlton, American Greetings and Gibson. American Greetings Corporation services approximately 70,000 retail stores in the United States and 125,000 worldwide.
As of February 28, 2005, the corporation also owned and operated 542 card and gift shops throughout North America. The corporation's fiscal year ends in …show more content…
distributes supplemental educational products.
Design licensing and Character licensing are primarily done by another subsidiary AGC Inc. and Those Characters From Cleveland Inc. respectively.
The Hatchery, LLC, another subsidiary, also develops and produces original family and children's entertainment for all media.
Chairman Morry Weiss and his family control 25% of American Greetings' voting power. Weiss stepped down as CEO in 2003, but remains on the board. His sons, Zev and Jeff, have taken on the roles of CEO and president, respectively.
2.0 Business Segments and Company Products:
The main four Business Segments are Social Expressions Products, Retail Operations, AG Interactive and Non Reportable Operating Segments.
The main products are the following:
Everyday and Seasonal Greetings Cards (Brands: American Greeting, Carlton, Gibson, John Sands, Plus Mark)
Digital and Mobile Products (E-cards and Wireless content)
Specialty Products