Twin Cities Car Wash Marketing Plan
1.0 Executive Summary
Twin Cities Car Wash will be the go to car wash for the Apple Valley, MN area. The car wash options in the area leave much to be desired and Twin Cities Car Wash will be looking to fill that void. No longer will customers have to wait in line at single, automatic washes for a less than stellar wash. Twin Cities Car Wash will offer multiple wash bays that will use top of the line soaps and materials that will leave vehicles spotless. A separate wash bay for boats and recreational vehicles will also be available along with free air and vacuums. The first Twin Cities Car Wash will be based in Apple Valley, MN. This area has a number of benefits in terms of the market that it will provide for the business. Almost 38% of the households in the area have an income of $93,000 or higher (CBRE Strategic Insight, 2012). Twin Cities Car Wash plans to break even for the first year and plow any additional profits into marketing and advertising to build up and increase customer base. By year three an expansion of 2 -3 more car washes opened up throughout the area is planned.
2.0 Situational Analysis Twin Cities Car Wash is on the verge of opening its first car wash in Apple Valley, Minnesota. The key to it getting off to a good start and growing into a successful business is a top-notch market plan. Twin Cities Car Wash will offer high-quality, automatic car wash bays, self-wash car wash bays as well as an oversized boat and recreational vehicle wash bay.
2.1 Market Summary At first, the target market for Twin Cities Car Wash will consist of the city limits of Apple Valley, MN. Population growth for this city through the end of 2016 is projected to be 1.79%. Based on statistics from the second quarter of 2011, this area has a population of 50,509 with total of 19,143 households and an average household income of $93,852 (CBRE Strategic Insight, 2012). Our target demographic will be consumers in this market who are age 25 – 45
Twin Cities Car Wash will be the go to car wash for the Apple Valley, MN area. The car wash options in the area leave much to be desired and Twin Cities Car Wash will be looking to fill that void. No longer will customers have to wait in line at single, automatic washes for a less than stellar wash. Twin Cities Car Wash will offer multiple wash bays that will use top of the line soaps and materials that will leave vehicles spotless. A separate wash bay for boats and recreational vehicles will also be available along with free air and vacuums. The first Twin Cities Car Wash will be based in Apple Valley, MN. This area has a number of benefits in terms of the market that it will provide for the business. Almost 38% of the households in the area have an income of $93,000 or higher (CBRE Strategic Insight, 2012). Twin Cities Car Wash plans to break even for the first year and plow any additional profits into marketing and advertising to build up and increase customer base. By year three an expansion of 2 -3 more car washes opened up throughout the area is planned.
2.0 Situational Analysis Twin Cities Car Wash is on the verge of opening its first car wash in Apple Valley, Minnesota. The key to it getting off to a good start and growing into a successful business is a top-notch market plan. Twin Cities Car Wash will offer high-quality, automatic car wash bays, self-wash car wash bays as well as an oversized boat and recreational vehicle wash bay.
2.1 Market Summary At first, the target market for Twin Cities Car Wash will consist of the city limits of Apple Valley, MN. Population growth for this city through the end of 2016 is projected to be 1.79%. Based on statistics from the second quarter of 2011, this area has a population of 50,509 with total of 19,143 households and an average household income of $93,852 (CBRE Strategic Insight, 2012). Our target demographic will be consumers in this market who are age 25 – 45
References: Additional Services (2011). Retrieved March 10, 2012 from http://www.paradisecarwash.com/schedule-a-detail/additional-services/ Car Wash Locations (2012). Retrieved March 10, 2012 from http://www.kwiktrip.com/whereweare/CarWashLocations.aspx CBRE Strategic Insights for Sprint (2012). Retrieved March 10, 2012 from https://www.cbrestrategicinsight.com/Map/Default.aspx?mapId=2054 Unlimited Wash Pass (2012). Retrieved March 10, 2012 from http://www.holidaystationstores.com/Carwash.aspx