Background: Pran-RFL Group is the largest food and Nutrition Company of Bangladesh founded in 1981. Company Profile | Type | Private | Industry | Food processing | Founded | 1981 | Founder(s) | Maj Gen (retd) Amjad Khan Chowdhury | Headquarters | Pran-RFL Center‚ 105‚ Progoti Sarani‚ Middle Badda‚ Dhaka 1212‚ Bangladesh | Area served | South Asia‚ Africa‚ North America‚ Europe‚ Middle East | Key people | Maj Gen (retd) Amjad Khan Chowdhury (CEO) | Products | Juice‚ Beverage‚
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OF AGRICULTURAL MARKETING CO. LTD. 1 MARKETING MIX 3 PRODUCT 4 COMMUNICATION CHANNELS 4 DISTRIBUTION REVIEW: 4 PRODUCTION POSITIONING STRATEGY: 5 PRICING STRATEGY: 5 THE PROMOTIONAL TOOLS 5 FINDING SUMMARY 7 CONCLUSION 7 BIBLIOGRAPHY 9 INTRODUCTION In our country many organizations are performing a lot of activities to make efficient and effective their working condition or make the organization profitable through marketing and taking so many
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[pic] PRAN -RFL Group is the largest food and nutrition company of Bangladesh founded in 1980 and started its operation in 1981. It has obtained prestigious ISO 9001:2000‚ and being the largest exporter of processed agro products with compliance of HALAL & HACCP to more than 70 countries from Bangladesh. Also a popular company for juice in Bangladesh. PRAN -RFL is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in
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Pran Marketing Plan of Pran Apple Milk Shake 1.0 Report Background Marketing of any product is an art. In this current world marketing is stands with a very important role for launching a new product. Marketing a product is becoming very difficult and definitely so tuft. Because in launching a product‚ first of all the main problem is the competitors of that particular product. If the functions of marketing are right than the product can be marketed successfully. In the current world 85%
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PRAN Group was born in 1980. Keeping in view the corporate mission of the Group they have over the years diversified their activities in several areas. PRAN ’s biggest asset is their competent team of hands-on managers and dedicated employees. PRAN is Bangladesh ’s largest grower and processor of fruits and vegetables. Their contract growers cultivate the choicest fruits and vegetables‚ which are processed in their modern and hygienic factories to highest quality & international standards.
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Some well-known market leaders in Bangladesh are Bata (Sports‚ leisure and outdoor footwear)‚ Coca-Cola (Soft drinks)‚ Unilever (Toiletries‚ cosmetics)‚ Pran (fruit and vegetable processor). PRAN: “PRAN” is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in 1980‚ PRAN Group has grown up in stature and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of achieving prestigious certificate
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how it works‚ mission visions & objectives. The Assignment part consists of SWOT Analysis Part‚ Competitive edge‚ Strategic Objectives and Human Resources Management. We have prepared the report which is based on Business Plan on “PRAN GROUP” & “SQUARE CONSUMER PRODUCTS LTD”. To prepare this report we have followed report research methodology‚ especially for SWOT Analysis‚ Competitive edge‚ Strategic Objectives and Human Resources Management‚ which we are going to discuss on
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this study is to find out the marketing strategies of Pran launching an instant soup. We collected data‚ analyzed those data and got information and knowledge about the current market of Bangladeshi soup‚ currently Bangladeshi soup market is being dominated by two big brands. However these two brands are targeting the market broadly in an undifferentiated marketing strategy‚ therefore it will be wiser for Pran to target the market as far market segmentation. The marketing strategy of this brands have
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Appendix-1 Introduction Mr. Juicy already a key juice producer and distributor in Hong Kong‚ dominating over 65% market share in Hong Kong. It offers wide range of juice including orange‚ grape‚ blackcurrant ‚apple‚ pink grapefruit and mango. It is owned by AS Watson‚ a wholly owned subsidiary of Hutchison Whampoa Limited. In the world’s fastest grow¬ing economy are beginning to demand a brand-name product like us when they order juice for the home‚ a mixer with their nightclub drink. Mr
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Today “Agricultural Marketing Co. Ltd (AMCL)” is the largest processors of agricultural marketing sector in Bangladesh. Their product is branded as “PRAN”. Now it is usually recognized to the consumers by “PRAN Group”. The full meaning of PRAN is… P = Programme for R = Rural A = Advancement N = Nationally “Agricultural Marketing Co. Ltd” was born in 15th May 1985. Keeping in view the corporate mission of the group they have over the years diversified their activities. It consisted as a “Private
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