Pran Report
Today “Agricultural Marketing Co. Ltd (AMCL)” is the largest processors of agricultural marketing sector in Bangladesh. Their product is branded as “PRAN”. Now it is usually recognized to the consumers by “PRAN Group”.
The full meaning of PRAN is…
P = Programme for
R = Rural
A = Advancement
N = Nationally
“Agricultural Marketing Co. Ltd” was born in 15th May 1985. Keeping in view the corporate mission of the group they have over the years diversified their activities. It consisted as a “Private Limited Company” which is registered 1985 under the authority of Bangladesh government. They encourage contract farmers and help them to grow quality crops with increased yields and to obtain fair prices.
Basically Agricultural Marketing Com ltd. was setup in 1980 initially for farming and marketing of agricultural products for local and exports markets. The company was engaged in agronomic (Contact farming) business and cultivated many types of fruits and vegetables. Now the company processes the major fruits produced in Bangladesh like mango, pineapple, guava and several types of vegetables. The plant facilities include canning, pulping, juice making, bottling aseptic packing and also making jam, jelly, pickle, dehydrated fruits etc.
The company now solidly established in local market utilizing its available production capacity and facilities with an established brand name, reliable product quality, wide spread marketing and distribution network coupled with price competitiveness.
The company enlisted as Public limited company in 1993 and issued the share for publics on 22nd June, 1993. Their authorized capital was 500,000,000 Taka and paid up capital 80,000,000 and share price was 100 Taka each.
Vision of PRAN Group:
PRAN group contains realistic and practical vision. Their Vision is to reach out even to the remotest areas of Bangladesh and improve consumer satisfaction with quality products at an affordable price. So they will try
The full meaning of PRAN is…
P = Programme for
R = Rural
A = Advancement
N = Nationally
“Agricultural Marketing Co. Ltd” was born in 15th May 1985. Keeping in view the corporate mission of the group they have over the years diversified their activities. It consisted as a “Private Limited Company” which is registered 1985 under the authority of Bangladesh government. They encourage contract farmers and help them to grow quality crops with increased yields and to obtain fair prices.
Basically Agricultural Marketing Com ltd. was setup in 1980 initially for farming and marketing of agricultural products for local and exports markets. The company was engaged in agronomic (Contact farming) business and cultivated many types of fruits and vegetables. Now the company processes the major fruits produced in Bangladesh like mango, pineapple, guava and several types of vegetables. The plant facilities include canning, pulping, juice making, bottling aseptic packing and also making jam, jelly, pickle, dehydrated fruits etc.
The company now solidly established in local market utilizing its available production capacity and facilities with an established brand name, reliable product quality, wide spread marketing and distribution network coupled with price competitiveness.
The company enlisted as Public limited company in 1993 and issued the share for publics on 22nd June, 1993. Their authorized capital was 500,000,000 Taka and paid up capital 80,000,000 and share price was 100 Taka each.
Vision of PRAN Group:
PRAN group contains realistic and practical vision. Their Vision is to reach out even to the remotest areas of Bangladesh and improve consumer satisfaction with quality products at an affordable price. So they will try