Ajaira
farhana ahmed
ASSIGNMENT ON JUTE IN BANGLADES
COURSE CODE:GED 205
COURSE TITLE:INTRODUCTION TO SUSTAINABLE DEVELOPMENT SUBMITTED TO
MD.SHAFIQUL ISLAM ASSISTANT PROFESSOR SUBMIITE BY
NAME:JUNAIDUR RAHMAN KHAN
ID:1120111111
DATE:17-12-2012
Abstract
As worldwide negative image of Bangladesh hurts its social and economical development as it is expected, therefore branding would be one of the ideal option for the country to gain a positive image as it has been established by other countries of the world. Searching for ideal products to represent Bangladesh with uniqueness, we have suggested Jute which is the golden fiber of Bangladesh. Jute is integral part of the movement that eventually led to the Independence War of Bangladesh in 1971. Jute is environment friendly alternatives in synthetic world. Use of biodegradable jute from traditional sacks to composite in automobile industry or geo-textile or deforestation paves the way to be substitutes for many synthetic products. Bangladesh has the natural advantage to produce best quality, which no other country can imitate. Authors argue that this uniqueness with environment friendly characteristics of jute makes it the ideal product for ‘Branding Bangladesh.’ Thus integrated policy along with marketing and promotional campaign of jute can bring a positive Bangladesh worldwide.
Introduction
Bangladesh, as a LDC, faces a reputation challenge which is popularly known as its image problem. Bangladesh has gained the image of a country with too many people, too much poverty, too little resources, too frequent disasters, too little ability to change for better (Yunus, 1992). Whenever the international community thinks of Bangladesh, negative impression flashes into their mind and factors like corruption, child labor, underdeveloped human assets, internecine politics, bad investment climate, poor law and order,
ASSIGNMENT ON JUTE IN BANGLADES
COURSE CODE:GED 205
COURSE TITLE:INTRODUCTION TO SUSTAINABLE DEVELOPMENT SUBMITTED TO
MD.SHAFIQUL ISLAM ASSISTANT PROFESSOR SUBMIITE BY
NAME:JUNAIDUR RAHMAN KHAN
ID:1120111111
DATE:17-12-2012
Abstract
As worldwide negative image of Bangladesh hurts its social and economical development as it is expected, therefore branding would be one of the ideal option for the country to gain a positive image as it has been established by other countries of the world. Searching for ideal products to represent Bangladesh with uniqueness, we have suggested Jute which is the golden fiber of Bangladesh. Jute is integral part of the movement that eventually led to the Independence War of Bangladesh in 1971. Jute is environment friendly alternatives in synthetic world. Use of biodegradable jute from traditional sacks to composite in automobile industry or geo-textile or deforestation paves the way to be substitutes for many synthetic products. Bangladesh has the natural advantage to produce best quality, which no other country can imitate. Authors argue that this uniqueness with environment friendly characteristics of jute makes it the ideal product for ‘Branding Bangladesh.’ Thus integrated policy along with marketing and promotional campaign of jute can bring a positive Bangladesh worldwide.
Introduction
Bangladesh, as a LDC, faces a reputation challenge which is popularly known as its image problem. Bangladesh has gained the image of a country with too many people, too much poverty, too little resources, too frequent disasters, too little ability to change for better (Yunus, 1992). Whenever the international community thinks of Bangladesh, negative impression flashes into their mind and factors like corruption, child labor, underdeveloped human assets, internecine politics, bad investment climate, poor law and order,
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