Preview

Market Plan of Pran Juice

Satisfactory Essays
Open Document
Open Document
1271 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Market Plan of Pran Juice
Background:
Pran-RFL Group is the largest food and Nutrition Company of Bangladesh founded in 1981.

Company Profile | Type | Private | Industry | Food processing | Founded | 1981 | Founder(s) | Maj Gen (retd) Amjad Khan Chowdhury | Headquarters | Pran-RFL Center, 105, Progoti Sarani, Middle Badda, Dhaka 1212, Bangladesh | Area served | South Asia, Africa, North America, Europe, Middle East | Key people | Maj Gen (retd) Amjad Khan Chowdhury (CEO) | Products | Juice, Beverage, Drink, Confectionery, Culinery, Snacks, Biscuits and Bakery, Dairy | Revenue | Bangladeshi Taka 1 Billion [1] | Employees | 30,000 |

Distinctive Competencies

Competitive Advantage: * According to the information from different sources “Pran” is now the market leader in the juice sector of soft drinks market. Its hold 43% market share in their hand. This company is in this market for several years. For this reason the brand name is well established and their distribution channel is relatively better than other allied industries. This is the great competitive advantage for Pran Group.

* Our product in quality which is unique in the Juice & soft drinks market. Customer will not be able to feel the same way for the other Juice & soft drinks in the market.

SWOT Analysis:
Strength:
* Huge food & drinks Varity. * Food & drinks quality is good. * Mainly Bangladeshi customer based. * Product availability is more. * Brand Image: The name Pran itself the premier beverage brand image. It has been able to create enormous goodwill by its quality product all over Bangladesh. * Innovative Product: There are lots of soft drinks and juice product like mango juice, oranges juice etc are available in Bangladesh. But no one is come out with Coconut juice. Since it is the first product in Bangladesh, it has much more probability to achieve success. * Cost advantage: Already Pran provides various types of beverage product
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Case study of BOOST juice bar
    • 2686 Words
    • 9 Pages

    Case study of BOOST juice bar

    325-104Principles of MarketingCase AnalysisofBoost Juice BarsTABLE OF CONTENTS1. Table of Contents 22. Executive Summary 33. Overview of The Boost Juice 44. The External Environment and recommendation 4-65. Product and recommendation 6-86. Promotion and recommendation 8-107. Place and recommendation 10-128. Price 12-149. Conclusions 1410. References 15-16Executive SummaryBoost juice Bars have been a growing success since they opened in 2000. Although there are other competitors, Boost manages to stay in front by augmenting and extending their products. They segment and choose target market to achieve most effective advertising and maximise sales. Boost Juice is a convenience good, currently in the maturity phase of the product life cycle with strong brand equity and brand loyalty. They differentiate in augmented layer with its well known brand, bright packaging and convenience. The promotion achieves strong awareness by changing with social trends, having a colourful, engaging environment and successful campaigns. Boost is now expanding not only in Australia but also overseas. Their stores are small, colourful and strategically located in high foot traffic areas. They now distribute their goods in supermarkets as well as the stores. As boost juice is in maturity phase of PLC is has chosen a stability pricing objective.…

    • 2686 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Business Studies Business Report Sushine Fruit Juice HSC 2012
    • 2020 Words
    • 7 Pages

    Business Studies Business Report Sushine Fruit Juice HSC 2012

    Sunshine Fruit Juices employs 100 people in its Queensland factory and supplies juice to large supermarket chains in Asia and North America. Customers have recently complained that the product has been damaged and bottles have been wrongly labelled. An increase in industrial disputes has also occurred due to a number of recent workplace accidents and demands from employees for higher wages.…

    • 2020 Words
    • 7 Pages
    Good Essays
    Read More
  • Good Essays

    Sunshine fruit juices business report
    • 1069 Words
    • 5 Pages

    Sunshine fruit juices business report

    The product Sunshine Fruit Juices is selling is juice. Sunshine Fruit Juices is currently in its maturity stage. The business is beginning to downfall due to customer complaints and the increase in industrial disputes. However, Sunshine Fruit Juices has the opportunity to get back on track. They can change their leadership style, change the job design, implement training and development and introduce rewards for employees such as monetary and non-monetary, and performance pay. In doing this they are guaranteed to increase profits and decrease complaints and disputes.…

    • 1069 Words
    • 5 Pages
    Good Essays
    Read More
  • Better Essays

    Rougemont Fruit Nectar Analysis
    • 1343 Words
    • 6 Pages

    Rougemont Fruit Nectar Analysis

    Because your firm’s product will be marketed to China’s high-end market segment, competition is low. Chengbao, is your firm’s only competitor. However, Chengbao’s product, unlike your firm’s product, requires consumption within five days. Also, Chengbao only targets high end hotels and restaurants, leaving out potential consumers who don’t frequent these establishments. As for substitutes, there are few threats, because there are no products available in the market that will have the same thick consistency as your firm’s product. Other products that are thinner in consistency aren’t being targeted towards the higher income market that your company is targeting, so these products will not be substitutes. Further, thicker juices are viewed as better quality in China. Economically, reforms in China resulted in the rise in income levels. As a result, Chinese consumers are beginning to demand fruit beverages in their daily diets at the expense of cheaper substitutes because of the perceived health benefits they offer. An issue that may detract from the attractiveness of this venture is the high threat of new entrants. As the Chinese government continues to deregulate their businesses, outside corporations are able to enter the Chinese market facing few barriers.…

    • 1343 Words
    • 6 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Jamba Juice Strengths And Weaknesses
    • 407 Words
    • 2 Pages

    Jamba Juice Strengths And Weaknesses

    Strengths Jamba Juice is a well-known company. They have been around a short time, but have grown rapidly to become a top competitor in their industry. With many options for their customers, and their menu Situation Analysis and merchandise line continuously growing and changing, they have many selling points.…

    • 407 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    An Essay on Jamba Juice
    • 10152 Words
    • 41 Pages

    An Essay on Jamba Juice

    Our product is Jamba Juice and our target country is Spain. We chose this product because it has grown to become one of the nation’s best-known smoothie chains, emphasizing the benefits of a healthy lifestyle and because the company is looking for international expansion opportunities. We chose Spain as our target country for expansion of our product due to its current economic status and economic growth forecasts for the future. This combination provides the firm with an opportunity to offer our product to a growing economy and marketplace.…

    • 10152 Words
    • 41 Pages
    Powerful Essays
    Read More
  • Good Essays

    Juice Bar and Boost Juice
    • 1218 Words
    • 5 Pages

    Juice Bar and Boost Juice

    Through product differentiation, Boost have been able to set themselves apart from the competition with their healthy products with fresh fruits and vegetables in their drinks. By doing so Boost have been able to target the healthy conscious consumers as well as those who are trying to be healthier. Using the fresh produce it also provides consumers with daily nutritional intake but with a great taste. With all this freshness Boost are still able to compete with brands such as Easyway with their prices being roughly the same. Boost Juice has differentiated through their services by the use of taking people’s names with their orders to make it a much more friendlier environment. Boost is also…

    • 1218 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Business Plan of a New Beverage Company
    • 4273 Words
    • 18 Pages

    Business Plan of a New Beverage Company

    We form our business as a “Company” business. Our company is a beverage company. We will introduce two unique types of juice in the fruit juice industry of our country.…

    • 4273 Words
    • 18 Pages
    Powerful Essays
    Read More
  • Better Essays

    Energy Drinks Case Study
    • 938 Words
    • 4 Pages

    Energy Drinks Case Study

    There are new coming items in beverage industry during the mid-2000s, which are energy drinks, sports drinks and Vitamin-Enhanced beverages. These items focus on different flavors, specified consumers, efficient distribution systems, and products innovation in the beverage market. They compete with water, soft drinks, juices, tea, and other common drinks, which are in low prices, good and long history of brand reputation, easy to accept the taste. From 2005 until now, alternative beverages grow fast and take more and more market share in the whole world beverage market. The main alternative beverages companies are Coca Cola, PepsiCo, Red Bull and Hansen Natural Corporation.…

    • 938 Words
    • 4 Pages
    Better Essays
    Read More
  • Good Essays

    boost marketing strategy
    • 873 Words
    • 3 Pages

    boost marketing strategy

    Boost juice has been positioned as a healthy and cool brand based on ‘love for life’ philosophy’. Within the first several years, Boost juice has effectively captured consumers’ attentions and enhanced the brand awareness among the mass with its strategic marketing activities. According to the study done by Independent TNS research in 2011, Boost juice established a brand awareness level of 94% in Australia within just 5 years since inception and consumers ranked the brand’s ‘cool factor’ among the likes of Nike and Apple.…

    • 873 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    The Calyx Flowers
    • 1064 Words
    • 5 Pages

    The Calyx Flowers

    This also could emphasize on its various competitive edges and differences such as freshness, longevity, speed of delivery and variety. They are customers’ key buying factors. In addition, most competitors don’t have these capabilities. In fact, the competitive advantages come from its distribution system which reduces elapsed time from growers to customers by using Federal Express. The company could explain its competitive edges…

    • 1064 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Adopt a New Culture
    • 2269 Words
    • 10 Pages

    Adopt a New Culture

    We in Bangladesh are blessed with a climate ideally suited to agriculture, specially fruits and vegetables-rich in taste and flavor: sweet, mellow and juicy. Our deltaic plains are among the most fertile in the world created and drained by the mighty rivers-the Padma, Jamuna & Meghna. There is plenty of water. And farming is a way of life to our people. Our comparative advantage as an economy lies in agriculture. We believe the way to economic prosperity is through agro-business.…

    • 2269 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    rasel
    • 295 Words
    • 2 Pages

    rasel

    First mover’s advantage: PRAN entered the market when the product was still very new to the consumers and there was little or no presence of any other local companies with such investment. Therefore PRAN had the first mover’s advantage which they are still enjoying till now.…

    • 295 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    cocacola
    • 379 Words
    • 2 Pages

    cocacola

    Cocola Food Products Ltd., one of the leading food products manufacturers in Bangladesh started its journey in 1973 with a vision to improve the standard of food habit of the consumers by offering innovative and quality products in the markets. The company has developed its expertise over four decades and strengthened its foothold in the industry by meeting consumers’ expectation continuously. Cocola Food Products Ltd. has pioneered many products in the country which were new in the industry such as Noodles, Biscuits, Candy, Wafer, etc. and thus contributed in improving the food habit of the consumers. The company is currently inviting application for the following position to fulfill its immediate requirements:…

    • 379 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Fruit Juice Industry
    • 2396 Words
    • 10 Pages

    Fruit Juice Industry

    The Juice industry in Mexico have been increasing, there are several factors that make this possible and companies like Jugos del Valle and Jumex are making different strategies to capture that market. Next there is an analysis of the industry and then it follow an internal and external analysis of Jugos del Valle, which is now part of Coca-Cola FEMSA. There are some aspects that are favorable for the company and some that are disadvantages for them. The purpose of this essay is to show the advantages and disadvantages, and analyze more the disadvantages to see where Jugos del Valle can improve in order to become the number one producer and distributor of fruit and vegetable juices.…

    • 2396 Words
    • 10 Pages
    Powerful Essays
    Read More

Related Topics