Introduction This paper is attempted to study Sony Corporation as a live brand in terms of experiential marketing concept. It contents true experience and observation of mine from an opening exhibition of Sony Corporation (see appendix 1) to be formed the primary sources of data. As an observer of the exhibition‚ I will use my own experience from it to combinative with experiential marketing concept theories to indicate the factors within Sony’s experiential marketing performance. This report will comprise
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Sony recognizes that global environmental improvement is the most important issue for humanity in the 21st century. Sony aims‚ through continuous technological innovation and new business initiatives‚ to contribute positively to the natural environment and the dreams of future generations. Recognizing the utmost importance of our natural life-support systems‚ sustainable economic development is the top business priority for the Sony Group. Sustainable economic development means utilizing
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I. Company Description Sony Corporation is a multinational corporation and it is one of the world ’s largest media conglomerates founded in Tokyo‚ Japan. One of its divisions Sony Electronics is one of the leading manufacturers of electronics‚ video‚ communications‚ and information technology products for both the consumer and professional markets. Sony Corporation is the parent company of the Sony Group and is operating in business through its six operating segments: including Electronics‚ Games
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Annual Report 2003 Year Ended March 31‚ 2003 Financial Highlights Sony Corporation and Consolidated Subsidiaries Year ended March 31 Yen in millions except per share amounts and number of employees Percent change Dollars in millions* except per share amounts 2002 2003 2003/2002 2003 FOR THE YEAR Sales and operating revenue Operating income Income before income taxes Income before cumulative effect of accounting changes Net income Per share data: Income before cumulative
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1. Introduction 2 2. Marketing Objectives 2 2.1 Sales Objectives 2 2.2 Competitive Position 3 2.3 Customer Actions Desired 4 3. Budget Preparation 4 4. Promotional Mix and Promotional Opportunities Analysis 6 4.1 Promotional Mix 6 Advertising 6 Direct Response Marketing and E-Active Marketing 6 Public Relations 6 Sales Promotions 6 4.2 Promotional Opportunities Analysis 6 4.2.1 Communication Market Analysis 6 4.2.2 Communication Objectives 8 4.2.3 Promotional Strategies
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Behind the corporate objectives‚ which in themselves offer the main context for the marketing plan‚ will lie the "corporate mission‚" which in turn provides the context for these corporate objectives. In a sales-oriented organization‚ the marketing planning function designs incentive pay plans to not only motivate and reward frontline staff fairly but also to align marketing activities with corporate mission. The marketing plan basically aims to make the business provide the solution with the awareness
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Understanding marketing objectives 1. Place the following in the correct order: marketing strategy‚ marketing objectives‚ corporate objectives‚ marketing aims‚ corporate aims. (5 marks) Corporate objectives Marketing objectives Marketing strategies Marketing tactics 2. What is the difference between a corporate objective and a marketing objective? (6 marks) A corporate objective is the overall objectives of the whole organisation which is agreed at senior management level. A marketing objective is a
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Integrated Marketing Communications Plan Outline 1.0 Executive Summary The executive summary is an important piece to your IMC Plan. Often‚ CEO’s will not take the time to read all of the details of the plan‚ so this particular part of the plan should be a one page summary of the goals‚ execution plan‚ and potential results. 2.0 Marketing Communications Objectives The marketing communications objectives set the tone
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Case study: Can Sony Regain Its Innovative Edge? The OLED Project 1. Why did Sony push back introduction of the OLED television? What was the advantage in waiting? What were the drawbacks? Was there a threat of moving to market with new technology too fast? How might the delayed introduction affect Sony’s reputation among consumers‚ enthusiasts‚ and Sony’s own R&D personnel? Sony holds the view that the OLED technology provides a markedly improved picture and it will be the basis for the next
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most popular volunteer programs among Sony Electronics Inc. employees is Habitat for Humanity‚ which provides and builds low-cost housing for needy families. In the area of Education‚ Sony is responsive to grant-seekers and institutions who bring commitment and innovation to the task of strengthening education at the primary and secondary school levels‚ with consideration also given to selected higher education initiatives. In the area of Health and Welfare‚ Sony continues to support local United Way
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