"Marketing objectives of toyota prius" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 47 of 50 - About 500 Essays
  • Good Essays

    Toyota Motor Corporation (TYO: 7203) has often been referred to as the gold standard of the automotive industry. In the first quarter of 2007‚ Toyota (NYSE: TM) overtook General Motors Corporation in sales for the first time as the top automotive manufacturer in the world. Toyota reached success in part because of its exceptional reputation for quality and customer care. Despite the global recession and the tough economic times that American auto companies such as General Motors and Chrysler faced

    Premium Toyota General Motors Toyota Production System

    • 678 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Toyota Hr Policies

    • 851 Words
    • 4 Pages

    INTRODUCTION Toyota is one of the world’s largest automobile manufacturers‚ selling over 8.8 million models in 2006 on all five continents. A Top 10 Fortune Global 500 enterprise‚ Toyota ranks among the world’s leading global corporations and is proud to be the most admired automaker‚ an achievement the company believes stems from its dedication to customer satisfaction. Toyota has been shaped by a set of values and principles that have their roots in the company’s formative years in Japan. The Toyota story

    Premium Toyota Toyota Industries

    • 851 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Anything Stop Toyota? (Issued on Nov 17‚ 2003) An inside look at how it’s reinventing the auto industry. “Good thing means good products.” The slogan of Toyota’s Takaoka assembly plant. 1. Marketing a) Diversification - Toyota not only rounded out its product lines in the US‚ with sport-utility vehicles‚ trucks‚ and a hit minivan‚ but it also has seized the psychological advantage in the market with the Prius and eco-friendly gasoline-electric car. b) Location redesign - Toyota created an integrated

    Premium Management Marketing United States

    • 1480 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Toyota case study

    • 806 Words
    • 3 Pages

    TOYOTA CASE STUDY 1. Identify using a model the levels of a product. a) Core Benefit: This is the basic need of the consumer that the product satisfies. This is the basic need that urges the consumer to buy something. For example‚ a hotel room satisfies the basic need of having a place to sleep and some privacy. So the core benefit here is the need for a place to sleep and privacy. b) Basic Product: This is the basic product that satisfies the inner needs of the consumer. At this level

    Premium Marketing

    • 806 Words
    • 3 Pages
    Powerful Essays
  • Good Essays

    Toyotas Jit Revolution

    • 1129 Words
    • 5 Pages

    Toyotas JIT Revolution 1. The JIT production system was one of the most significant production management approaches of the post WWII era. Discuss in detail‚ the concept of the JIT and its advantages. The implementation of the JIT (Just in Time) system implemented by Toyota‚ is to make the production process more effective in time and costs. The strongest point of the JIT system is to eliminate inventory‚ to reduce the transportation in between production places. "Just-in-Time" means making

    Premium Lean manufacturing Kanban Toyota Production System

    • 1129 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    The Toyota Production System High Quality and Low Cost Readings; g; James Womack‚ Daniel T. Jones and Daniel Roos‚ The Machine that Changed the World‚ 1990‚ Ch 3 and 4 J T. Black “The Factory with a Future” Ch 2 & 4 Michael McCoby‚ “Is There a Best Way to Build a Car?” HBR Nov-Dec 1997 1 COST VS DEFECTS Three Major Mfg Systems from 1800 t 2000 f to Machine tools‚ specialized machine tools‚ Taylorism‚ SPC‚ CNC‚ CAD/CAM 1800 Interchangeable Parts at U.S. Armories 1900 Mass Production

    Premium Toyota Production System Lean manufacturing

    • 1572 Words
    • 7 Pages
    Satisfactory Essays
  • Good Essays

    Toyota Target Costing

    • 948 Words
    • 4 Pages

    ACCOUNTING Target Costing at Toyota Akriti Kapoor 11PGDM003 Section A Introduction There are numerous differences between management practices in Western companies and companies in Japan.  One of the main differences is related to cost reduction. A manager in Europe or the United States generally expects to use cost information to make decisions about pricing and investments‚ while a Japanese manager expects to use cost information to control costs. Toyota uses cost planning to generally

    Premium Cost Price Costs

    • 948 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Honda vs Toyota

    • 865 Words
    • 4 Pages

    America’s sedan market. It was explained in the article entitled Honda Fails with Toyota to Dominate American Sedan Market: Cars from the website www.businessweek.com; that the dominance of the two major Japanese car makers among U.S. small car and family sedan car market is shifting. The Los Angeles Times has a similar article involving the same two auto makers: Toyota and Honda. The article is entitled Honda‚ Ford Pass Toyota; the Two Car Brands Rank at the Top of a Consumer Report Survey on Quality

    Premium Japan Automotive industry General Motors

    • 865 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Toyota Pestel Analysis

    • 489 Words
    • 2 Pages

    Political Toyota had a lot of help from japan government‚ including tax breaks. on the flip side‚ Toyota is expected to ’sell’ Indiana and its assets to the world. U.S. Sen. Dick Lugar commented on Toyota producing Camrys in Indiana: I applaud Governor Daniels and the Indiana legislature and all who are working together. First of all‚ to provide support for the governor and public officials to go to Japan and to other countries to tell about Indiana. Economic The opening of this

    Premium Investment Non-profit organization Economy

    • 489 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Objective Approach

    • 818 Words
    • 4 Pages

    of approach addresses further logical reasoning‚ compared to subjectivist sense of defining and identifying social problems claims that “issues become problems once society sees or decides they are harmful” (Lecture: “Defining Social Problems”). Objective method seeks a link between certain social problems‚ like in the lecture‚ it gives an example of health and obesity. Critics argue that people with obesity is harming condition as they cost society millions of dollars in health care expenditures

    Premium Scientific method Sociology Psychology

    • 818 Words
    • 4 Pages
    Good Essays
Page 1 42 43 44 45 46 47 48 49 50