The Hong Kong Polytechnic University MM2711 Introduction to Marketing Individual Assignment on Marketing Ethics Student Name: Ching Hong Yan‚ Shirley Student ID: 12082678D Study Programme: BBA (Financial Services) Year 1 Tutorial Group: TUT004 (Wed 13:30) Introduction In recent years‚ marketing ethics has been much more in our concerns as the marketing activities often create some ethical dilemmas due to the conflicts of interests. With the assistance of moral principles and values
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CREATE A WINNING BRAND THROUGH EXPANDING BRAND EQUITY Prepared By A.P Narasinghe Reg No. Driving Brand For Results June 2013 Examination Postgraduate Diploma In Marketing SRI LANKA INSTITUTE OF MARKETING Acknowledgements I am heartily thankful to Mrs. Tharangi Wijethunga‚ whose encouragement‚ supervision and support from the preliminary to the concluding level enabled me to develop an understanding of the subject. I would also like to thank to Mrs. Indika and the supporting
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Federal statutes and regulations do not cover mobile sources of air pollution. Correct Answer: False An environmental impact statement is required for every major federal action that significantly affects the quality of the environment. Correct Answer: True New sources of water pollutants must install pollution-control equipment before beginning operations. Correct Answer: True The government can recover the cost to clean up a hazardous waste
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The Case analysis of Marketing Strategy for Self-financed Rehabilitation Centre Identifying marketing mix model 4P when planning marketing strategy Introduction & Situation Definition According to the website of Hong Kong Christian Service‚ “Since 1952‚ Hong Kong Christian Service (HKCS) has been working towards a humane and just society. It provide the needy with suitable‚ professional and reliable quality services. We care for the disadvantaged
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elsevier.com/locate/bushor International marketing research: A global project management perspective Robert B. Young a‚⁎‚ Rajshekhar G. Javalgi b a Business Division‚ Lorain County Community College‚ 1005 North Abbe Road‚ Elyria‚ OH 44035‚ USA Nance College of Business Administration‚ Cleveland State University‚ 2121 Euclid Avenue‚ Cleveland‚ OH 44115-2214‚ USA b KEYWORDS International marketing; Global marketing strategies; Marketing research; Competitive advantage Abstract
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centuries. Similarly locating yourself in space requires an understanding of the concepts of distance‚ maps‚ and directions. Location in physical space is probably the first step in understanding your physical environment. This unit is going to focus on Map reading and other related concepts that help us to locate ourselves in physical space. A map is a graphic representation of a portion of the earth ’s surface drawn to scale‚ as seen
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Diverse environment in an organization‚ where brings some benefits‚ has potential to bring some harms. Companies develop policies and procedures to leverage the advantages of diversity and minimize the disadvantages. Employees with diverse cultures and backgrounds bring unique experiences‚ skills‚ and ideas on the table in a workplace. Companies take advantage of diverse knowledge of their workforce and strengthen productivity. Each worker in a diverse workplace possesses unique experience from his
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NAME: TAHIR M SULTAN UNIT: 4 (BUSINESS ENVIRONMENT) ASSIGNMENT NUMBER: 1 ASSIGNMENT TITLE: THE CASE: MCDONALD LECTURER: Mr. Hamid Rahim SUBMISSION: 11-10-2011 1. LIST SOME STAKEHOLDERS OF MCDONALDS. CLASIFY THEM AS INTERNAL‚ CONNECTED AND EXTERNAL TYPES. Stakeholders can be defined as “individuals and groups who are affected by the activities of an organization. The most important stakeholders can be seen as those with most to lose from the organization’s actions‚ but this does
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invest in UK‚ which may benefit the UK economy such as improve the local employment and takes advantage of new technology skills. Task 4.2: Analyze the impact of global factors on UK business organizations Business may affect by external environment due to some global factors in areas of economic‚ political‚ legal‚ social and technological‚ these factors bring some impacts to the UK business organizations‚ as follows‚ Economic factors – These factors reflect in the global economy such as
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MARKETING AND SOCIETY: A SOCIAL RESPONSIBILITY OVERVIEW ============================================= What is MARKETING? -We define marketing as the process of creating consumer value in the form of goods‚ services or ideas that can improve the consumer’s life. What is SOCIETY? -We define society as the community of people living in a particular region and having shared customs‚ laws and organization. What is SOCIAL RESPONSIBILITY? -Social responsibility talks about the obligation of
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