Demographic environment The phrase demographic environment is composed of two words‚ demographic which in turn comes from demography and environment. Demography is the study of the human population living in an area‚ their age‚ jobs‚ income‚ spending habits‚ ethnicity‚ and gender and so on. In terms of marketing and business‚ this study of human population actually leads to an identification of the potential customers. Businesses employ quite a few methods to identify potential customers for their
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Fast Food Chains Race To Be Number One” MARKETING INFORMATION NEED FOR THE FAST FOOD INDUSTRY To begin with‚ for the fast food industry around the world‚ the leading fast food chains; marketing information is wrapped around from convenience location‚ changing preference‚ quality of food‚ pricing of fast food‚ potential customers‚ age of the customers‚ menu selection and diversification and last of all ’ superior service. From marketing perspective‚ LOCATION for the fast food service
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always on the move‚ most of us do not even think about all of the things that go in to making a business successful in this day and age. If one was thinking about starting a business today‚ there are four factors to remember: Strategy‚ Operations‚ Marketing‚ and Financing. Strategy is at the base of any business‚ because you have to determine who your business serves and what it will serve. Operations is the next step in building a business. You have to determine how you will serve your customers‚ and
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2 2.1 The General Environment The General Environment 2.2 Scanning‚ Monitoring‚ and Forecasting Changes in the Environment Key Work Strategic decision making under conditions of uncertainty 2.3 Scenario Planning Key Work Strategic inflection points and their impact on strategy Tools and Techniques Undertaking scenario planning 2.4 PEST Analysis 2.5 SWOT Analysis 2.6 The General and the Competitive Environments Tools and Techniques Writing a PEST
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PHYSICAL ENVIRONMENT Philippines: Pearl of Orient “The Philippines is a country of many names. Maniolas - named by Claudius Ptolemy Ma-I or Mayi – Chinese Traders Archipelago of Saint Lazarus – Ferdinand Magellan Islands of East‚ Islands of the west – European Writers Philippine – Given by Rey Lopez De Villalobos in Honor of Prince Philip II : King of Spain Pearl of Orient Seas – the most romantic named given by the Spanish Jesuit Origin of the Philippines Location: The Philippines lies in Southeast
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External Environment influence organization Introduction: Each organization has their own organization structure and strategy to help them get their organization’s goals. Therefore managers of organization should to design and choose the structure and strategy that fit for different types of organization to get the goals. However managers should according to the external environment to make decision for the organization. The external environment will influence the organization’s choose‚ if the
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Q.1) Explain How Macro Environmental Factor Affect International Business Product With An Example. There are many factors in the macro-environment that will affect the decisions of the managers of any organization. Tax changes‚ new laws‚ trade barriers‚ demographic change and government policy changes are all examples of macro change. To help analyze these factors managers can categories them using the PESTEL model. This classification distinguishes between: Political factors: These refer to
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UNIVERSITI TEKNOLOGI MALAYSIA FAKULTI PEMBANGUNAN DAN PENGURUSAN SUMBER MANUSIA Marketing Management Group Project: Marketing at McDonald’s Group members 1. 2. 3. WONG SHWU FEN SHEIK ISMAIL A/L SHEIK RAHAMATULLH KELVIN LYE KWONG LOONG Metric No. MH101064 MH101022 MH101030 Subtopic McDonald’s Marketing Segment and Target‚ Conclusion Introduction‚ McDonald’s Communication Strategies S.W.O.T. Analysis‚ Pricing Strategies and Product Strategies Prepared for Dr. Abu Bakar bin Abdul
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questions: 1. Describe Porter’s Five Forces model‚ its purpose and the business benefit. (5%) 2. Using Porter’s Five Forces model analyse the challenges facing King of Shaves. (40%) 3. From your analysis identify and describe two Opportunities and two Threats. (10%) 4. Using Porter’s Generic Strategies identify which strategy King of Shaves is following‚ support your answer with evidence. (10%) 5. Describe the concept of
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* Competitive Environment Paper In 2004 K-One Technology introduced a solar panel charger at an expo. “The solar mobile phone charger has a solar panel that can be activated to charge mobile phone by exposure to sunlight or lamp. It also incorporates rechargeable AA battery as back-up power in case of cloudy day or at night.” (Muhtar‚ NA) This was a device that used a panel and had battery back-up. This was still an interesting idea and close to the device being suggested. Solar energy is a newer
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