The Strategic Analysis of Air Asia‚ can be done with the help of Michael Porter’s five forces. It describes the internal affection of the industry with elaborating competitive rivalry amongst the firms in the industry to the bargaining power of customers and suppliers. It also explains the threats of new entrants and already existing firms. Aforementioned‚ Air Asia has been assessed with all these five forces. Competitive Rivalry The demand function for air travel is affected by price‚ income‚
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Porter five forces of AirAsia Rivalry among existing competitor Air Asia offers flights with lower price that other companies‚ but there are some companies that also offer service by the same price such as Malindo Air and Firefly and also these companies provide service with the same level of Air Asia so‚ in this case rivalry among existing competitor is high. Threat of substitutes We can define substitutes as a product or service that can be replaced with original product and give more satisfaction
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Air Asia Fundamentals of marketing Group members: Maha Abdul Muhsin – 0316481 Cheng Joe Ern- 0316764 Choong Mei foong - 0317321 Lee Wee beng - 0317260 Nuraliya Abu Mansor - 0317184 Elisabeth Christine - 0316942 Adam Lee Shyuk Nam- 0317012 AIR ASIA Introduction • AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur‚ Malaysia. • Air Asia was established in 1994 and began operations on 18 November 1996. • On 2 December 2001‚ the airline was bought by former Time Warner executive
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BUSINESS Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001‚ Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries‚ Air Asia continues to pave the way for low-cost aviation through our innovative solutions‚ efficient processes and a passionate approach to business. Together with our associate companies‚ Air Asia X‚ Thai Air Asia‚ Indonesia
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1. Threat of new Entrants The extent of barriers to entry depends on the strength of- i) Customer has little brand loyalty. If consumers of Airasia do not have brand loyalty‚ then the strength of the threat of new entrants is very high. The high numbers of competitors in the industry also decrease Airasia’s customer loyalty. Most of the travelers prefer low cost. New competitors which want to come in the industry have to spend little to compete with Airasia. ii) High capital requirement. The
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STRATEGIC MANAGEMENT (PMS 3393) ‘AIR ASIA’ Prepared by: Ahmad Izzuddin Bin Ahmad Zamri (4102005781) HaslindaBinti Ismail (4092008911) MohdAzuan Bin MohdAbdKadir (4102008091) Muhammad Khairil Anwar Bin Othman (4102004441) Nur An-NisaBintiRahmat (4071032881) SitiAisyahBintiMohdYusoff( 4102001031) SitiKhajirahBinti Abdul Aziz (4092008931) Prepared for: Dr. HafsahBinti Ahmad Submission Date: 22nd November 2012 Table of Content
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Marketing Strategy Air Asia’s quirky means of promotion has certainly helped make the airline a household name. Yet‚ barely eight years ago when it began operations‚ Air Asia had just two planes and a host of obstacles - Sars and the Sept 11 terrorist attacks included that preventing it from taking off. Today‚ the Malaysia-based budget airline boasts a fleet of 80 aircraft that ply over 122 routes‚ with 480 flights to more than 65 destinations daily. Group CEO Tony Fernandes has been
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the SWOT analysis we can learn about the strengths‚ weaknesses‚ opportunities and threats to AirAsia 1. Strength - Workforce is very flexible and high Committed 2. Weakness-received a lot of complaints due to Their services 3. Opportunity - increasing oil price 4. Threat - perception that budget airlines Costs compromise safety to keep low For Malaysia Airlines’ strengths‚ weaknesses‚ opportunities and threats to the MAS is 1. Strength - Emphases on Their hospitality and cabin crew network
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AIR ASIA – FLYING LOW COST WITH HIGH HOPES 1. Synopsis Air Asia was taken over by Tony Fernandes when the global economic crisis happened in 2001. It was restructured into the first no-frills and low cost carrier (LCC) in Asia. It is now the award winning with the largest operation low fare in Asia. The approach is to be easy to book‚ pay and fly and most of the seats are sold through online‚ this is in line with its motto ‘Now Everyone Can Fly’. Not only in Malaysia‚ Air Asia expanding the business
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TABLE OF CONTENTS INTRODUCTION This report is about new management accounting techniques that AirAsia can apply in their organisation to enable them to sustain its competitive advantage as Asia’s leading low cost carrier (LCC). In this report‚ it’s also stated types of new management accounting technique and the important of these techniques. Besides‚ this report also explain in detailed about balanced scorecard for example‚ the definition‚ person that responsible in introduce this techniques
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