Air Asia

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NATURE OF BUSINESS

Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, Air Asia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, Air Asia X, Thai Air Asia, Indonesia Air Asia, Philippines Air Asia and Japan Air Asia. Focusing on the low-cost, long-haul segment - AirAsia X was established in 2007 to provide high-frequency and point-to-point networks to the long-haul business. AirAsia X’s cost efficiencies are derived from maintaining a simple aircraft fleet and a route network based on low-cost airports, without complex code-sharing and other legacy overheads that weigh down traditional airlines without compromising on safety. Guests continue to enjoy low fares, through cost savings that Air Asia pass on to their guests. Air Asia X’s efficient and reliable operations are fully licensed and monitored by Malaysian and international regulators, and adhere to full international standards. Air Asia X is committed in offering X-citing low fares, X-emplary levels of safety and care, and an X-traordinary in-flight and service experience to all our guests - spreading the amazing Air Asia experience to X-citing destinations in Australia and Greater Asia.

THE SERVICE ENVIRONMENT

The Key element of Air Asia Success is its constant drive to lower costs. Air Asia faces various challenges. These challenges can be from the internal and external resources. This can be very well explained with the Micro and the Macro environment factors:

MICRO ENVIRONMENT

Micro environment define as “The factors which are close to the company that affect its ability to serve its customers -the company, suppliers, marketing intermediaries,...
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