Malaysia Airlines (MAS) is the first airline in Malaysia, which since 1970 has more. In the year 2005, Malaysia Airlines reported a loss of RM1.3 billion. But under the various initiatives, launched together with the Business Turnaround Plan, Malaysia Airlines switched from losses to profitability between FY2006 and FY2007. When the Business Turnaround Plan came to an end, the airline posted a record profit of 851 million Ringgit (265 million dollars) in 2007, ending a series of losses since 2005. The result exceeded the target of RM300 Million by 184%. Various service that was offered by MAS which are reserve your service, MHkisosk, MHbuddy, Favorite spot, payment services, checked baggage, check-in service MH experience, Enrich service, Mas travel insurance and others.
By using the SWOT analysis we can learn about the strengths, weaknesses, opportunities and threats to AirAsia 1. Strength - Workforce is very flexible and high Committed 2. Weakness-received a lot of complaints due to Their services 3. Opportunity - increasing oil price
4. Threat - perception that budget airlines Costs compromise safety to keep low
For Malaysia Airlines' strengths, weaknesses, opportunities and threats to the MAS is 1. Strength - Emphases on Their hospitality and cabin crew network 2. Weakness - quality competition with AirAsia
3. Opportunity- change in customer preferences
4. Threat - change in economy
Award of Air Asia
Award for Malaysia Airlines(MAS)