Air Asia
STRATEGIC MANAGEMENT
(PMS 3393)
‘AIR ASIA’
Prepared by: Ahmad Izzuddin Bin Ahmad Zamri (4102005781)
HaslindaBinti Ismail (4092008911)
MohdAzuan Bin MohdAbdKadir (4102008091) Muhammad Khairil Anwar Bin Othman (4102004441)
Nur An-NisaBintiRahmat (4071032881)
SitiAisyahBintiMohdYusoff( 4102001031)
SitiKhajirahBinti Abdul Aziz (4092008931)
Prepared for: Dr. HafsahBinti Ahmad
Submission Date: 22nd November 2012
Table of Content
Acknowledgement 1
Introduction 2
History 3
The Vision, Mission Statement and Objective 5
Value Strategy 6 Business Model 8 Competitive Advantages 10
AirAsia Assumption 12
SWOT Analysis 13
The Air Asia 5 Forces Porter Model 16
Air Asia Market Segments 19
Five Years Financial Highlights 22
Appendix 24
References 25
Acknowledgement
Alhamdulillah. Thanks to Allah SWT, whom with His willingness has giving us the opportunity to successfully complete this Strategic Management assignment.
First of all, we would like to express our special thank to Dr. HafsahBinti Ahmad, a lecturer of Strategic Management who had guided us and also provide a lot of information regarding our assignment from beginning to the end of the semester and also the valuable advices that he gave to us during our lectures. We are really appreciating it.
Deepest thanks and appreciation to our parents, family and all fellow friends for their cooperation, encouragement, constructive suggestion and full of support for the assignment completion, from the beginning till the end. Without the help and guidance from all of you, it will be difficult for us to complete this assignment. Thank you.
1.0 Introduction
Air Asia is a Malaysian-based low-cost airline. Air Asia is Asia's largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia. Air Asia group operates
(PMS 3393)
‘AIR ASIA’
Prepared by: Ahmad Izzuddin Bin Ahmad Zamri (4102005781)
HaslindaBinti Ismail (4092008911)
MohdAzuan Bin MohdAbdKadir (4102008091) Muhammad Khairil Anwar Bin Othman (4102004441)
Nur An-NisaBintiRahmat (4071032881)
SitiAisyahBintiMohdYusoff( 4102001031)
SitiKhajirahBinti Abdul Aziz (4092008931)
Prepared for: Dr. HafsahBinti Ahmad
Submission Date: 22nd November 2012
Table of Content
Acknowledgement 1
Introduction 2
History 3
The Vision, Mission Statement and Objective 5
Value Strategy 6 Business Model 8 Competitive Advantages 10
AirAsia Assumption 12
SWOT Analysis 13
The Air Asia 5 Forces Porter Model 16
Air Asia Market Segments 19
Five Years Financial Highlights 22
Appendix 24
References 25
Acknowledgement
Alhamdulillah. Thanks to Allah SWT, whom with His willingness has giving us the opportunity to successfully complete this Strategic Management assignment.
First of all, we would like to express our special thank to Dr. HafsahBinti Ahmad, a lecturer of Strategic Management who had guided us and also provide a lot of information regarding our assignment from beginning to the end of the semester and also the valuable advices that he gave to us during our lectures. We are really appreciating it.
Deepest thanks and appreciation to our parents, family and all fellow friends for their cooperation, encouragement, constructive suggestion and full of support for the assignment completion, from the beginning till the end. Without the help and guidance from all of you, it will be difficult for us to complete this assignment. Thank you.
1.0 Introduction
Air Asia is a Malaysian-based low-cost airline. Air Asia is Asia's largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia. Air Asia group operates