WAITROSE ASSIGNMENT INTRODUCTION TO MARKETING MARKET RESEARCH CONTENTS INTRODUCTION ----------------------------------------- MACRO ENVIRONMENT POLITICAL ---------------------------------------------- ECONOMICAL ------------------------------------------- SOCIAL ------------------------------------------------- TECHONOLGICAL---------------------------------------- ENVIRONMENTAL---------------------------------------- MICRO ENVIRONMENT SUPPLIERS----------------------------------------------
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Environmental Fit Analysis December 2002 prepared by andidas.com Working for a management consultancy I have been asked to assist Waitrose in the analysis of its current competitive position and its macro environmental situation in order to aid in deciding possible future strategies. Waitrose is operating in the UK grocery market‚ which in 2001 was estimated at £103.4bn. Food sales are the core business of the supermarkets and spending on food in the UK has been growing year-on-year
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WAITROSE BACKGROUND Presentation * We are an upmarket chain of supermarkets in the United Kingdom and are the food division of the British retailer and worker co-operative the John Lewis Partnership. * The John Lewis Partnership is an employee-owned UK retailer which operates John Lewis department stores‚ Waitrose supermarkets and the direct services company Greenbee. * Our reputation has been built‚ above all‚ on the quality and freshness of our food. We hold a Royal Warrant with Her
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According to the Waitrose‚ they made an effective communication through Phone call‚ call center‚ Mobile and Television‚ In this level communication‚ customer want to know opening hour‚ Car parking‚ refund policy‚ availability of products‚ products information and price. In phone calls Waitrose speak with enthusiasm and keep an object in mind when answering the call sincerely and confidentially also answer
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History Waitrose started out as a small grocery shop in west London in 1904 by Wallace Waite‚ Arthur Rose and David Taylor. The John Lewis partnership acquired the business in 1937‚ opening the first Waitrose supermarket in 1955. There are now 280 branches‚ all dedicated to offering quality‚ value and customer service. Waitrose is now one of the country’s leading food retailers employing over 37‚000 people. Price Kellogg’s cornflakes (500g) - £2.09 Waitrose have a high reputation for quality
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Financial Report of Waitrose Ltd • Future Market Opportunities • Past Performance Report Executive Summary: 1. Analysis of overall 5 year market performance (Performance) 2. Moving Average model (Trend and Seasonal variation) 3. Forecasts (Regression analysis of trend and actual/trend forecast) 4. Explanation of multiplicative model & Reliability of trends (Comments) 5. External factors affecting trends (Inflation‚ Demand/Supply) 6. Market potential (Niche
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PESTLE Analysis - Waitrose Political Factors If we want to analyse the political factors which impact upon the company we need to make a general view of the situation in the country. What are its law and requirements? Waitrose is a company which employees a lot of people and they are affected of the Employment Law. They are not paying less than the minimum wage and all of their workers are with immaculate labour contracts. There is a range of shift patterns which are in accordance with the Working
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Distribution Network Waitrose’s core operations are situated at four RDC’s located in Bracknell‚ Aylesford‚ Brinklow and Bardon‚ with a fifth in Leyland due to open in mid 2013 (figure 1)‚ “47% of the distribution is through 3rd party DC’s” (Jon‚ 2012). Waitrose also have two consolidation centres utilised for secondary distribution and a dark store in Acton used for home delivery. Bracknell As the core DC‚ Bracknell has seen five expansions‚ leaving a layout of multiple warehouses‚ with differing capabilities
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Þ Political Aspect: The first factor which shall be kept in mind while studying the macro environment of Starbucks is the political aspect. It has been seen that‚ Starbucks has significant levels of presence in the coffee market. Starbucks consists of various types of products for government offices‚ corporate offices‚ etc. In the year 2011‚ Seattle Coffee has been reported a growth double digit. It shall be taken into consideration that‚ the volume of growth in the overall coffee market has
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Macros are commands that symbolizes a sequence of instructions in an abbreviated form. Those instructions consist of a symbol‚ a name‚ or a key that represents a list of commands‚ actions‚ or keystrokes. A macro is a shortcut to for a task that you do repeatedly (Microsoft Word Macros). In programs like‚ Microsoft words‚ Microsoft Excel‚ and other programs‚ a macro is a saved sequence of commands or keyboard strokes that can be stored and then recalled again with a single command or keyboard stroke
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